19 September 2022, Mumbai:
Indian innerwear brand Tailor and Circus have partnered with gender-neutral clothing brand Generation Mixx to launch underwear designed to be more inclusive for transgender and non-binary people.
The innerwear line features bottom-wear that is designed to cater to all genders. It’s not the perfect solution for all anatomies yet, but it’s a start. The idea behind this product and campaign is to get feedback from people and develop further.
Tailor and Circus’ new bottom wear line comes in bright hues and features pop-inspired prints. The innerwear features tailored flat seams which allow the adjustable pouch within to provide support to different body types as needed.
Tailor and Circus is a young Indian underwear brand that is redefining the experience for those who fall in between sizes. However, there are some challenges that make it hard to gauge what kind of underwear would work for a trans person without it being evaluated on a case-by-case basis, or at least within subsections of the trans community.
The word ‘trans’ at a product differentiation level is limiting and inaccurate because it doesn’t really say what kind of requirements one has in terms of aesthetic as well as form, function, and size.
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