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Brands flock to enter India

More than global 300 brands are expected to open stores in India in two years. A rapidly growing middle class, an increasingly powerful manufacturing sector and strong economic fundamentals make the country too important for international brands to ignore. The country is being propelled by strong macroeconomic tailwinds and is predicted to grow at eight per cent a year till 2022.

The Indian middle class is forecasted to grow at 19.4 per cent a year, outpacing China, Mexico and Brazil. As a result, India is set to move from being an increasingly important sourcing hub to being one of the most attractive consumer markets outside the western world. The country’s apparel market is expected to be the sixth largest in the world by 2022. The aggregate income of the addressable population is expected to triple between now and 2025. Given the strong economic growth, scale and rising tech-savviness brands see India as the next big global opportunity in fashion and apparel.

However, there are challenges. The apparel business is still largely unorganised with formal retail accounting for just 35 per cent of sales. Its share is likely to reach around 45 per cent by 2025, still a relatively low proportion. Other structural challenges include inequality, infrastructure and market fragmentation.

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Jockey India aims for steady growth with new launches

Jockey India aims for steady growth with new launches

In order to make retail partners and clients aware of its range of outwear, menswear brand Jockey India, participated in the recent National Garment Fair for the first time. “Platforms... Read more

Demand attracts many brands to women’s denim segment

Demand attracts many brands to women’s denim segment

Demand for denim wear is growing among women globally, as a recent study by NPD Group done among US women revealed US women purchased 22 million more jeans in 2018... Read more

Brands explore new strategies to make the most of omnichannel retail

Brands explore new strategies to make the most of omnichannel retail

Though six out of ten consumers use at least one digital channel for their shopping of apparels and garments, retailers still value the importance of physical stores. This is leading... Read more

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

The 69th National Garment Fair held from July 16 to 19, 2019 at the Bombay Exhibition Center, Mumbai hosted over 1,000 exhibitors representing around 1,100 brands. “This is a huge... Read more

Fashion retailers record a dip in sales for second consecutive quarter

Fashion retailers record a dip in sales for second consecutive quarter

Its slowdown for some of the biggest fashion retailers in India as retail giants like Pantaloons, Brand Factory, Shoppers Stop, Central and V-Mart reported less than 7 per cent same... Read more

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA, the new age fabric from the Aditya Birla Group, forayed into the Saree category by launching a new collection at the recently-held Kolkata Fashion Expo. Sponsored and presented by LIVA,... Read more

New brands queer the pitch for unorganised players

New brands queer the pitch for unorganised players

Women’s ethnic wear has always been the prima donna of the women’s wear segment, sitting smugly in its invincible hold over Indian women. However, hard western wear might be trying... Read more

Kidswear to evolve with a well-structured approach

Kidswear to evolve with a well-structured approach

Kidswear is evolving into an independent segment with brands adopting cool and vibrant designs in their collections. “Brands are following the right trends and carefully choosing their color combinations,” says... Read more

Pretty Secrets answers Indian women’s inner wear needs

Pretty Secrets answers Indian women’s inner wear needs

Indian women are waking up to the fact that buying lingerie is part of the essential shopping basket list and not a luxury item to be splurged on sometimes when... Read more

Parx launches sports-inspired collection for the energetic youth

Parx launches sports-inspired collection for the energetic youth

Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice... Read more

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