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Brands go digital


Going digital is slowly becoming a norm for fashion brands.

Brands that were solely depended on brick-and-mortar realised the need to step into the digital arena and create new revenue channels.

For fashion brands, having a digital platform has become the need of the hour.

In fact, the future can see brands going digital first and then expanding their services offline.

When fashion brands were launched in the market, they were built on exclusivity. They combined traditional sales and distribution channels with direct-to-consumer channels like self-branded stores to reach out to consumers. Digital media was not active then. However, today with over 450 million internet users and 80 per cent of the internet consumption done through mobile phones, India is sitting on the cusp of a digital revolution.

For brands, staying out of the online fray means staying behind shoppers and investors. Today, with shoppers highly dependent on the internet for all their needs, it has become imperative for fashion brands to pursue digital strategies. Digital tools and platforms, combined with powerful data analytics, enable brands to directly engage with customers, improve their shopping experience, and gain valuable data at every point of their shopping.

Brands are now reimagining their marketing and sales strategies and engaging customers on the digital medium.

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Mirrorsize US to launch ‘draping’ solution based on customer’s selection of fabr…

Mirrorsize US to launch ‘draping’ solution based on customer’s selection of fabric, style

The Indian arm of NJ-based company, Mirrorsize US Inc, plans to launch a ‘Draping’ product in the next three to four months. “Based on customer’s selection of fabric, style, etc,... Read more

UV&W to tap over 2,000 MBOs, increase online presence by 2020

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The latest winter wear range from Juelle is trendy, chic and highly adaptable to the youth. “Embroideries and fancy yarns have emerged as the major style statement this year. Sweaters... Read more

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Delhi-based garment company, Vingo Clothing has big plans for the future. The company, which recently launched its winter range, is now working on its summer collection, “Which will be more... Read more

Shingora to expand product category, launch new collections

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Winterwear brand Shingora has introduced its autumn/ winter ’18 collection featuring embroideries, checks and jacquards. This collection is adorned with funky and floral prints. “Our biggest launch however, is the... Read more

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Global festive season has brought a ray of hope to Tirupur, which recently witnessed one of its worst years. Demonetisation coupled with the implementation of Goods and Services Tax (GST)... Read more

Making a mark with jackets, Replay Square optimistic business this season

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Raman Kapoor, Managing Director, Replay Square, a manufacturer of designer jackets, has a very positive view of the current market. The market, according to him is good “as production level... Read more

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

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The 4th edition of Intex South Asia, held from November 14 to 16, 2018, at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) in Colombo, Sri Lanka, showcased a wide range... Read more

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