The style mantra, ‘Stay Street Ready; Be the Street Show Stopper,’ inspires ‘Switch’ the Spring/Summer collection of Breakbounce which is vibrant, pro fun, and also a little quirky. “The collection seamlessly slips in and out of distinct personas from being a true street player with athleisure styles to the loungy weekend lover to indigo crafted art lover to the wanderer soaked in an overdose of outdoor prints to the night lovers and party show stoppers,” says Sanjeev Makhija, Managing Director, Breakbounce.
In line with the global trends
Marked by a vast range of cropped length pants across denims, washed cotton pants, knitted bottom, etc, this collection takes global trends head on. Bold print on print ensemble provide the hottest mash up of sport and street styles with innovative taping details. “The color palette ranges from rejuvenating pastel cool to the earthy overtones and black and white with color pops,” notes Makhija.
Printed tees with graffiti and varied handwritings are in trend. “Inspired by nature, terrain, military and scribbled art, these prints are based on equally varied fabrics like linen, cotton linen, bamboo blends, cotton slubs, etc. Their designs vary from side seam taping to cropped pants to retro inspired styles,” he adds.
“Streetwear is the buzz word in fashion and we plan to capitalise on being the first and the only authentic ‘Men’s Streetwear Brand’ in the country,” states Makjhija. “However, educating our consumer to differentiate between street wear and casual wear besides dealing with their expectations of deep discounts are some of the challenges we need to counter.”
Tapping growth through all channels
He believes omni channel is the future of retail as it provides effective consumer satisfaction, better inventory management and fulfillment. Breakbounce is currently present in over 130 large format stores including Lifestyle, Central, Globus, etc, and over 120 top rated MBOs across India.
“We are also present on e-commerce platforms such as Myntra, Jabong, Flipkart, Amazon. Presence on such powerhouse platforms helps us reach and address larger consumer base and establish better connect with the audience,” Makhija adds.
Expansion focused on Northeast
The upcoming season and year ahead for Breakbounce looks extremely promising “with strategic focus on growing our footprint in large format stores and gain visibility with some power packed in-store marketing which offers our loyal consumers direct benefit/instant gratification,” adds Makhija. Breakbounce plans to strengthen its online presence besides introducing new retail formats like pop up shops and experience stores. “The Northeast will be our new focus for expansion,” he says.