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Campus Sutra targets growth through product, retail expansion

Campus Sutra targets growth through product retail expansion“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV Protection, SPF 30, odourfree and Cool Tex,” he adds. Some of the tech trends that the brand has used include: Reuse of 90 per cent of the water, active micorbial technology, 30 per cent SPF 30 - which protects the garments from sun and is anti-glare, featherlight fabric and mesh fabric which has micro-pores which keep the body up to 4 degrees cooler than the outside temperature.

Athleisurewear has been one of the defining fashion trends of Campus Sutra targets growth through productthe 21st century. “Form-fitting or athletics-inspired clothes have changed the way we dress for the gym, street, and even for work. These are clothes we wear when we want to look athletic, or give the impression of having just left the gym. Denim joggers are a great example of athleisure and are a complete package of function and fashion combined,” adds Agarwal

The difference between casualwear and athleisure is getting blurred with people opting for function and comfort over fashion. “The shift from a passive to active lifestyle has played a great role in giving althleisure and its sub-segments, yogawear and other segments great popularity,” notes Agarwal.

Blend of style and function to fuel growth

The segment, currently worth $44 billion in the US, is expected to reach $83 billion by 2020. The global market, on the other hand, will reach $350 billion by 2020. “In India, the category is still nascent. Social media has been educating the youth and the trend has been trickling down to other segments as well. However, there is still a lot of space to grow and explore as the trend is definitely here to stay,” adds Agarwal.

“Many of the style elements have evolved in this category, such as flat stitching and thicker waistband were borne out of function. For the first time, function and style have come together, which will help sustain the growth in this category,” adds Agarwal.

Expanding retail reach

Currently present in about 100 locations in India, Campus Sutra aims to be present in 500 locations across India by 2019-end. “We plan to expand our distribution network in the South, East and Northeastern parts of India by launching EBOs there. We will also expand our presence in the Gulf, the Middle East and the South East Asian markets,” adds Agarwal.

Besides expanding its retail presence, Campus Sutra also aims to expand its product range. “We will expand our kidswear range besides dabbling in a few other categories,” affirms Agarwal.

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