In its upcoming S/S ’19 collection, Cantabil has followed international trends. “We are introducing athleisure, global nomadic culture, sustainability, fabric innovations, feasibility, regeneration, comfort, minimal structured floral and geometric prints, minimal styling, individuality, modern migration, hand feel of textures and functionality of design,” explains Deepak Bansal, Director, Cantabil. The theme for the S/S ’19 is free spirit, functional and reflection. The brand has opted for minimal styling as per its targeted consumer group.
High quality fabrics used
“We have introduced high quality fabrics, minimal and value added styling keeping in mind the functionality of the product, wash processing to generate feel to the garments and use of sustainable raw materials,” he reveals. “We are improving our product quality in fabric, stitching and fitting of the product. Colors for the season are shades of indigo, blue cadet, sunny yellow, riot red, rubber plant green and khaki.”
The key fabric trends for the season include knitted dobby and 3X1 twill in heavy over-dyed tint for denim; dobby, satin and organic fabrics for trousers; Indigo and sulphur checks, linen and cotton dobby for shirts; linen blended, cotton, knitted jersery and imported TR for suits; and single cotton jersey and dobby knits for knits.
“Analysing our past sale and growth record, we can foresee a growth in sale in upcoming season. We are continuously improving our products and following global trends. We are investing on R&D, so as we can serve best product to our customers,” notes Bansal.
Cantabil has over 200 EBOs. The brand’s business is increasing in Tier-II, III cities and in metros. “We are continuously opening new stores. People of these cities have become more conscious about accepting branded goods and quality products. So, we can predict sales growth in upcoming season. We are opening new stores across India,” reports Bansal.
Cantabil’s brand philosophy is based on discount format. “We see this as factor of growth and our position in Indian market. Now all international brands are also giving seasonal discounts.” Cantabil has faced many challenges in the past from other brands. All competitor brands are investing on R&D programs to improve quality and be a pioneer in the market. “We are continuously improving our brand in terms of quality, price, trend and new innovations,” states Bansal.