Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Cantabil’s theme for the S/S ’19 is free spirit, functional and reflection

Cantabils theme for the SS 19 is free spirit functional and reflection 002In its upcoming S/S ’19 collection, Cantabil has followed international trends. “We are introducing athleisure, global nomadic culture, sustainability, fabric innovations, feasibility, regeneration, comfort, minimal structured floral and geometric prints, minimal styling, individuality, modern migration, hand feel of textures and functionality of design,” explains Deepak Bansal, Director, Cantabil. The theme for the S/S ’19 is free spirit, functional and reflection. The brand has opted for minimal styling as per its targeted consumer group.

High quality fabrics used

“We have introduced high quality fabrics, minimal and valueCantabils theme for the SS 19 is free spirit functional and reflection 001 added styling keeping in mind the functionality of the product, wash processing to generate feel to the garments and use of sustainable raw materials,” he reveals. “We are improving our product quality in fabric, stitching and fitting of the product. Colors for the season are shades of indigo, blue cadet, sunny yellow, riot red, rubber plant green and khaki.”

The key fabric trends for the season include knitted dobby and 3X1 twill in heavy over-dyed tint for denim; dobby, satin and organic fabrics for trousers; Indigo and sulphur checks, linen and cotton dobby for shirts; linen blended, cotton, knitted jersery and imported TR for suits; and single cotton jersey and dobby knits for knits.

“Analysing our past sale and growth record, we can foresee a growth in sale in upcoming season. We are continuously improving our products and following global trends. We are investing on R&D, so as we can serve best product to our customers,” notes Bansal.

Retail spread

Cantabil has over 200 EBOs. The brand’s business is increasing in Tier-II, III cities and in metros. “We are continuously opening new stores. People of these cities have become more conscious about accepting branded goods and quality products. So, we can predict sales growth in upcoming season. We are opening new stores across India,” reports Bansal.

Cantabil’s brand philosophy is based on discount format. “We see this as factor of growth and our position in Indian market. Now all international brands are also giving seasonal discounts.” Cantabil has faced many challenges in the past from other brands. All competitor brands are investing on R&D programs to improve quality and be a pioneer in the market. “We are continuously improving our brand in terms of quality, price, trend and new innovations,” states Bansal.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys, the brand from Mohan Clothing (MCCPL) has launched its new A/W collection. The collection is further categorised as: Mainline, Urban and Casual. “The collection, focusing on the free spirited... Read more

Source India 2018: Offers a great platform for buyers/suppliers of manmade texti…

Source India 2018: Offers a great platform for buyers/suppliers of manmade textiles

The 2nd edition of ‘Source India’, a three-day mega event organized by Silk & Rayon Textile Export Promotion Council (SRTEPC) is on in Surat from September 21-23, 2018 at the... Read more

Cut and sew garments by UFO to fuel company’s innovation drive

Cut and sew garments by UFO to fuel company’s innovation drive

“Kids today are becoming more and more fashion conscious,” opines Abhishek Agarwal, Managing Director, UFO. The kid’s wear lifestyle brand recently introduced international cut-n-sew garments to cater to the fashionable... Read more

Changing buyer behavior, demand pushing up premium fashion in India

Changing buyer behavior, demand pushing up premium fashion in India

The fashion and lifestyle sector, estimated at $80 billion in India, is growing at a CAGR of 10 per cent. Online fashion contributes around 7-8 per cent or approximately $6... Read more

Sahiba teams up with designers to raise the bar in women’s ethnic wear

Sahiba teams up with designers to raise the bar in women’s ethnic wear

“We launch about 30 odd collections every month, across all our products - suits, saris, lehngas, kurtis, embroidered garments, etc,” says Yashiki Gumber, Director, Sahiba. “Currently, we are launching, ready-to-wear... Read more

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho has launched a new sub brand ‘Hint’ aimed at younger men. As Sandeep Sakseria, Director, Amul Macho says, “Hint gives us a great canvas to play in the... Read more

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

“Denim has seen many innovations such as cropped jeans, baggy jeans, straight leg jeans, detailing and embellishment jeans.” says Akash Manwani, AVP, Donear Retail Division. Donear owns menswear brands: D'Cot... Read more

Twills introduces six new concepts for A/W ’18

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed... Read more

Shingora hopes its new collection will attract fashionable customers

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible... Read more

MOST POPULAR NEWS
Go to top