After mastering the art of making denim lowers, Casa Jeans is now ready to launch a new range of denim shirts next month. The brand offers 250 clothing articles in different fabrics. “We are masters of three-by-one denim,” says Rahul Sapra, Business Development Manager. “We also offer knit and dobbies. The three-by-one denim is quite popular in the branded market while local market largely favors knit denims. Though knit fabrics are costlier than three by one denims, the latter is in demand among big brands. Only a few big brands use knits that too in the ratio of 10 per cent. These include brands like Levi’s, Tommy Hilfiger, Gant, etc,” he adds.
New denims to protect cell phones; reduce wastage
“Our denims come with a host of features and special treatments in terms of washes, designs and patterns popular in the market,” notes Sapra. “The quality of our fabrics is high and do not lose their color even after 50 washes. We play a lot with washes and fabrics. Recently, we launched a new range of ‘E-Denim’. This range is available with a rain proof that aids customers to protect their mobile phones from water. We also make denim out of waste. Small pieces are stitched together to create a new pair of jeans. This reduces wastage and helps both the consumer and manufacturer,” he explains.
Offering denim fabrics for a long time, Casa Jeans recently ventured into garmenting. “Our brand is owned by the Oswal Group – a renowned name in the northern region. We first ventured into woolen garmenting and also have a well known brand ‘Monte Carlo’ that is very popular among people across all age groups, income classes and genders,” adds Sapra.
Casa Jeans delivers denim fabrics and garments to all big companies across India and abroad. “Our clients are Levi’s, Jack & Jones, US Polo, etc. Global brands use our fabrics for their garment production overseas. We make 5,000 pieces per day for Levi’s in India,” Sapra informs the brand is available pan India.
Casa Jeans has been attending CMAI fair for the last three years. “The experience is really nice. We look forward to more events like this,” Sapra sums up.