Celio, the French menswear brand, recently launched its 50th store in India. This move is part of the brand’s ambitious and aggressive expansion strategy in the country.
Spread across 800 sq ft, the new Celio Store is located on the Frazer Road in Patna.
The brand has 49 more stores in Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kanpur, Jaipur, Dehradun, Vadodara, Mysore, Nagpur, Noida, Kolkata, Chennai, Kochi, Tirupati, Khozhikode, Pondicherry and Belgavi.
Believing EBOs to be a significant part of its growth strategy, the brand aims to make French fashion accessible and available to all by setting up more stores across the country.
The brand also has a strong presence on major e-commerce channels such as Myntra, Amazon, Jabong and Flipkart.