CMAI recently launched the India Size Project that aims to study Indian body types to create an Indian size chart. “The project is not only an emblem but a resolve between the ministry and the industry, “said Smriti Irani, Union Minister of Textiles at the recently held awards function, ‘Transforming India through Retail Awards.’ “The survey that CMAI hopes to undertake to realise the real potential and the size of the domestic market was long awaited,” she added.
Survey to decide industry future
“The textile committee has undertaken a few studies earlier too but for it to do it independently adds value as it helps the textile committee, the body of the government and the industry to come together and decide the course for the future,” Irani noted. “The survey not only benefits manufacturers and consumers but also gives the Ministry an opportunity to have data which can help offer solutions to it,” she added.
“In the coming months we have tied up with one of the largest survey agencies in the world and the Indian leadership survey, which I think is the largest survey in the world to come with not only the total size but product category wise sales and consumption, region wise consumption. You can imagine the kind of data that will be available to the Indian manufacturer or the Indian brand once we collate these figures. We are hoping that by July or August 2019 we should be able to come out with this study,” said Rahul Mehta, President, CMAI.
A boon to shoppers
The project will be one of the largest surveys of Indian consumers across men, women and children to identify the standard sizing for Indian body types, define new standards, and make it easier for shoppers to identify their sizes. Experts from America and Europe will be involved and the study will be conducted across 24,000 body types and in over seven cities. The new sizes could roll out by 2021.