India’s largest Spring/Summer apparel trade show, the 68th National Garment Fair, hosted by The Clothing Manufactures Association of India (CMAI), ended on a high note. The show, organised from January 30 to 31, 2019 at the Bombay Exhibition Centre in Goregaon, Mumbai witnessed the presence of 589 brands and 536 stalls. The trade show featured menswear, women’s wear, children’s wear and accessories, etc.
Rise in number of visitors
As per Rahul Mehta, President, CMAI, “Response to the 68th NGF was far better than anticipated. The overall visitor count increased 22 per cent with the quantum of business conducted being much more than anticipated. There were more buyers from the North indicating fairly good winter wear sales in the last two months.”
He further added “Many visitors were pleased with the new look of the NGF with bright colored carpets, hall decorations, 'selfie' point, etc. As more participants realised the benefits of ‘no decoration’ format, innovative ideas to make their stalls attractive were introduced. The food offered by the NSE Hospitality along with overall management of the cafeteria was also appreciated. Visitors also appreciated the shorter waiting time and queues for registration. All in all, it was a great show.”
The trade show also introduced a new app that enabled members to stay connected, networked, and find out about the event. It was available on Google Playstore and iOs, and had sections for trends and business.
However, Chandan Sit, CEO, Motocult, a first-time participant underlined NGF can be a great platform if brands are given full liberty to experiment with their setup. “Presentation matters. The fair committee gives us less liberty with the space. It goes against the whole idea of being here. Footfalls were good and we did good dealings,” he opined.
A great platform for stakeholders
Rahul Sapra, Business Development Manager, Casa Jeans said, “The experience was good and many people enquired about our products. We are largely into denim fabric production but are now exploring garmenting. CMAI is doing a wonderful job of hosting such events.”
Another exhibitor, Chirag Vira, Head, Marketing, Meher & Mansi a fifth time participant was happy with the response at the fair. “CMAI provides a great platform to stakeholders and has been the major force behind getting people together. We really appreciate their efforts,” he said.
Similar sentiments were share by Rachna Shah, Partner, JS Clothing the force behind kids’ brand ‘Kittens’. “We are in the industry for 25 years and have attended most fairs organised by CMAI. The CMAI is doing a commendable job and their contribution can’t be ignored. Now, we plan to go global, are looking to attend international fairs as well,” she observed.