Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Concept of ‘value fashion’ rises in India

Concept of value fashion rises in India 002For their daily lives, millennials, who are more conscious about their expenditure than the previous generation, prefer to buy budget clothing. They emphasise on quality and budget rather than brands while shopping for their clothes.

This has given rise to the concept of ‘value fashion’. While the trend is predominantly present in small towns and Tier III and IV cities, its popularity in metro cities is also rising slowly.

Few of India’s fashion retailers are adopting this concept of value fashion including:

Fashion Big Bazaar: A department store where you can find anythingConcept of value fashion rises in India 001 and everything, Big Bazaar certainly made shopping for everyday things from vegetables, food, clothes, raw ingredients, household items and more easier.

The cost of clothes at this store is extremely budget friendly, but at the same time, it brings a certain image of it being a place for only housewives and families to buy their basic things. Not something you would choose to buy clothes you would be wearing outside the house.

However, since the last few years, Big Bazaar has been on a rampage and launched its Fashion Big Bazaar sector that focusing more on the millennials by widening their fashion range to be more alluring.

V-Mart: Although more of a Tier II and III city store, V-Mart also has branches in metro cities like Delhi, etc. It offers some good clothes at a decent quality without hurting her small budget.

Max Fashion: Max Fashion offers clothes of good quality and design at cheaper rates than even big stores like Fab India or W for Woman.

Pantaloons: The starting price range at the store starts from around Rs 200 for shirts and Rs 400 for jeans.

Westside: While it is not as cheap as Big Bazaar, it is still not as high as international brands like H&M or Marks and Spencer and such. They are currently improving the quality of their products.

Millennials are foregoing the brand-conscious mentality and focusing on getting quality even if it comes from slightly lesser known places. Even consumers are growing less skeptical of such places and are not as judgmental as they were before.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Shaping socio-political growth through fashion

Shaping socio-political growth through fashion

"Fashion and politics have always complemented each other in paving the future growth of a nation. The term Fashion Activism, coined by famous designer Céline Semaan, Founder of Tech Lab... Read more

Brune to ramp up women’s collection

Brune to ramp up women’s collection

The latest Spring/Summer mule collection from Brune is designed especially for extra comfort in summers. “The assortment offers great variety of buckle mules from single to double monk in leather... Read more

Individuals, stakeholders find new ways to clean up Asian clothing industry

Individuals, stakeholders find new ways to clean up Asian clothing industry

As per United Nations Climate Change, the fashion industry, which accounts for 10 per cent of the world’s carbon footprint and 20 per cent of waste water, is likely to... Read more

Changing demand, technology driven solutions revolutionise India’s fashion indus…

Changing demand, technology driven solutions revolutionise India’s fashion industry

  The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration... Read more

Gartex, Messe Frankfurt India collaborate for unified platform

Gartex, Messe Frankfurt India collaborate for unified platform

  Mex Exhibitions and Messe Frankfurt India have entered into a strategic alliance to create a unified industry platform called ‘Gartex Texprocess India.’ The event will be a part of Messe... Read more

Phygital, social media some of many trends to shape Indian e-com in 2019

Phygital, social media some of many trends to shape Indian e-com in 2019

The Indian e-commerce industry is expected to reach $4.88 trillion by 2020. Experts outline some of the trends that will dominate the sector in 2019: Retailers go phygital Many retailers are going... Read more

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Inspired by exotic warm beaches and glorious mountains of the South East Asian Island, the Spring/Summer collection of Duke Fashions comprises T-shirts, designer tops, shirts, denims, trousers, lowers, loungewear, capris,... Read more

Value fashion gains prominence in smaller cities

Value fashion gains prominence in smaller cities

Exposed to latest fashion trends on the internet, consumers from small cities are demanding latest cuts and designs from apparel makers. In order to cater to their tastes, value-fashion brands... Read more

India’s luxuries market to clock in 10 per cent growth till 2022

India’s luxuries market to clock in 10 per cent growth till 2022

The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally,... Read more

Madame to rule the charts with robust growth plans

Madame to rule the charts with robust growth plans

Madame from the house of Jain Amar Clothing (JACPL) has been a strong player in the women’s wear segment. Madame, with time, has decoded its strategies to counter competition from... Read more

MOST POPULAR NEWS
Go to top