Corneliani’s new ‘Style & Freedom’ range for Fall/Winter 2019, presents a sophisticated, quintessential masculine and luxurious style through a contemporary filter to create the perfect balance of beauty, comfort and practicality. “Enriched with new designs, the new leisure-gym range offers cashmere sweatshirts, garment dyed silk-wool hoodies, bombers and high-end tri-acetate tracksuits enriched with crests and developed in an elegant color palette of gray, blue and green,” explains Prem Dewan, Retail Head, OSL Luxury Collections, the force behind the brand. The brand has also introduced leather sneakers and bag as a part of this collection.
Superior materials give slender look
Made with superior materials, the range creates supple lines on the garment. “This gives a slim and slender look to the person who wears these garments. Jackets just skim over the body of the person with light shoulders bringing out the essential harmony of proportions,” adds Dewan. The range uses hand-finishes and cutting-edge techniques to soften the structure of the garment. The color range includes: black, asphalt grey, graphite and ivory, as well as deep midnight and royal blue. “The brilliance of each of shades brighten the solid prints, offering new interpretations with distinctive tone-on-tone, shiny/matte or subtle raised geometric effects,” Dewan opines.
Fabric and product innovations
A constant innovator of new fabrics, Corneliani is now launching nano-technology fabrics. “These fabrics are strain, sweat and wrinkle free. They naturally regulate heat and breathability, providing superior fit and comfort to the wearer,” adds Dewan. Besides, the brand is also launching a new product, ‘Connected Style’ which includes a car coat and a field jacket. “These are accessorised with wireless headphones and a customized power bank enabling to charge the phone. In addition, a trolley crafted from a semi-rigid high-tech material shows a practical built-in USB charger port and a GPS tracking device,” Dewan says.
He feels technological changes always remain an untapped opportunity and also the biggest challenge. “Brands have to constantly upgrade and update to have an edge over competition,” he says. The brand, which currently has two retail stores in Delhi and Bengaluru, now plans to launch more stores in Mumbai and some Tier II cities.