Health and fitness startup Curefit plans to enter into the online retailing of sportswear. The Bengaluru-headquartered company, started by Myntra co-founder Mukesh Bansal and former Flipkart executive Ankit Nagori, is hiring key executives for the new venture. As per industry estimates, sportswear currently accounts for around 30 per cent of overall sales at top online fashion retailers across the country. Selling sportswear online will open up an additional revenue stream for Curefit, which currently offers four products such as gyms under Cultfit, yoga and meditation centres under Mindfit, health food under Eatfit and primary care with Carefit.
Curefit, which is aiming to be a one-stop shop for healthcare, acquired the Oaktree-controlled Indian arm of gym chain Fitness First in May and followed it up by buying Bengaluru-based integrated mental wellness platform Seraniti last month. Fitness First’s gyms in Delhi-NCR and Mumbai have been merged with Cultfit which also opened a quick services restaurant in Bengaluru under the Eatfit brand name and on-boarded therapists from Seraniti onto Mindfit.