For these retail companies digitization is a priority. They want to have all their records, information, and communication on the digital platform. Their goal is to save costs and minimise the time to market with the digital journey.
This French 3D experience company provides solutions such as PLM, visual merchandising tools and solutions to more than 17,000 fashion, apparel, footwear, and luxury companies around the world.
In India, Dassault is working with fashion retailers like Aditya Birla Fashion and Retail, Madura Fashion and Lifestyle, Myntra, Mohan Clothing, Blackberrys, Max Fashion and Arvind Lifestyle. The company supports them in the product lifecycle management space and in managing their collections. Dassault is looking at a market size of $100 million in India. This calculation is based on what its technology offers in PLM, manufacturing, design and store management space. At the same time there are challenges. Retail companies in India still have a lot of practice which is paper-based. A lot of their supply chain is not yet digitally connected. A lot of technology has been acquired by the retailers for a specific purpose and to enable the team to work in a silo. Companies know where to go but don’t know how to reach there.