Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Deal Jeans beats competition with new launches every season

Deal Jeans beats competition with new launches every“We have always stayed ahead of our competitors by introducing new innovations in our denims every season,” says Sameer Patel, Chairman, Deal Jeans. “This season, we are launching embroidered and printed denims with ripped and unique washes,” he adds. The frayed and uneven hems in these jeans add the perfect amount of edge to these casual pairs. Studded and embellished denims are also ruling the denim trend this season.

Denim market to grow exponentially by 2023

From being a style statement to comfort clothing, denim has Deal Jeans beats competition with new launches every seasonbecome an inseparable part of the woman’s wardrobe. “Jeans are the most popular amongst all types of denims as they are comfortable, functional, and durable. Women who are not comfortable with western wear, can pair jeans with Indian ethnic wear. Mix and match style is picking among women in small towns who come from a traditional background,” notes Patel. He reveals India’s current denim market is worth Rs 30,000 crore and expected to grow at a CAGR of 15 per cent by 2023 to reach Rs 54,000 crore.

Patel feels influenced by the social media, blogs and other factors, women have become more fashion conscious. To cater to this need, Deal Jeans introduced the concept of designer denim in India. “Our collections offer customer centric styles and are on par with international standards. They bridge the gap between the production and distribution timelines thus leading the competitive market,” he adds.

Eyeing international market through retail expansion

Starting with MBOs as its first distribution channel, Deal Jeans captured the denim market through its presence in MBO’s and LFS before introducing standalone stores to increase its market penetration. “We now have 15 exclusive outlets across India and three international outlets. Deal Jeans is available at 1,000+ MBO’s, over 100 LFS and all leading online shopping portals,” notes Patel. The brand is currently expanding its exclusive brand outlets in India and internationally. It recently launched 15 EBO’s in India & three EBO internationally and plans to launch another five EBOs by this fiscal end. “We are also exploring overseas markets as we foresee immense potential that can be capitalised,” Patel concludes.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Derby Jeans aims to put India on world fashion map

Derby Jeans aims to put India on world fashion map

Derby Jeans’ festive’19 collection will reposition it as a seven-day wear brand that fulfills all clothing needs of consumers. Featuring workwear, casualwear and a party range, the collections also introduces... Read more

The dragon comes calling to the Ludhiana market

The dragon comes calling to the Ludhiana market

‘Made in China’ garments are flooding the Ludhiana market and this has considerably perturbed local manufacturers who are seeking protection against these cheaper imports from China. Chinese invasion to erode domestic... Read more

CMAI launches the 69th edition of the National Garment Fair

CMAI launches the 69th edition of the National Garment Fair

The Clothing Manufacturers Association of India (CMAI) is organising India’s largest apparel trade show – The 69th National Garment Fair” from July 15-18, 2019 at the Bombay Exhibition Centre in... Read more

Sanskriti looks to consolidate further, focus on upcoming season

Sanskriti looks to consolidate further, focus on upcoming season

Traditional ethnic wear never goes out of style and can make an Indian girl look far more glamorous that even a designer western dress. Innovation and styling may be the... Read more

Swiss Military infusing European styles in India

Swiss Military infusing European styles in India

Minute detailing goes into the styling and design of each product making it value for money and differentiating it from our competitors. Swiss Military is a casual knitwear brand that... Read more

Macho Hint to launch casual wear collection, foray into e-com

Macho Hint to launch casual wear collection, foray into e-com

Inspired by its style statement that says, ‘Fashion bade aaram se,’ men’s innerwear brand Macho Hint plans to launch a new casualwear collection in 2019. “The collection will comprise: tracks,... Read more

Online focus helps 109°F meet customers’ diverse demands

Online focus helps 109°F meet customers’ diverse demands

A new age fashion brand for women, 109°F offers finely crafted designs for the uber cool Indian woman who is young at heart, aware of international fashion trends and confident... Read more

Deal Jeans beats competition with new launches every season

Deal Jeans beats competition with new launches every season

“We have always stayed ahead of our competitors by introducing new innovations in our denims every season,” says Sameer Patel, Chairman, Deal Jeans. “This season, we are launching embroidered and... Read more

Triumph gears up with new product and retail expansion plans

Triumph gears up with new product and retail expansion plans

Lingerie has transitioned from being merely ‘underwear’ to a part of woman’s personality and the way she expresses herself. “Indian women are experimenting with intimate wear by adding luxury laces,... Read more

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail r…

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail relaxed

Finance Minister Nirmala Sitharaman presented her maiden budget in Modi 2.0 government. However, the textiles sector seems to have been low on her priority list as the Budget allocation for... Read more

MOST POPULAR NEWS
Go to top