“We have always stayed ahead of our competitors by introducing new innovations in our denims every season,” says Sameer Patel, Chairman, Deal Jeans. “This season, we are launching embroidered and printed denims with ripped and unique washes,” he adds. The frayed and uneven hems in these jeans add the perfect amount of edge to these casual pairs. Studded and embellished denims are also ruling the denim trend this season.
Denim market to grow exponentially by 2023
From being a style statement to comfort clothing, denim has become an inseparable part of the woman’s wardrobe. “Jeans are the most popular amongst all types of denims as they are comfortable, functional, and durable. Women who are not comfortable with western wear, can pair jeans with Indian ethnic wear. Mix and match style is picking among women in small towns who come from a traditional background,” notes Patel. He reveals India’s current denim market is worth Rs 30,000 crore and expected to grow at a CAGR of 15 per cent by 2023 to reach Rs 54,000 crore.
Patel feels influenced by the social media, blogs and other factors, women have become more fashion conscious. To cater to this need, Deal Jeans introduced the concept of designer denim in India. “Our collections offer customer centric styles and are on par with international standards. They bridge the gap between the production and distribution timelines thus leading the competitive market,” he adds.
Eyeing international market through retail expansion
Starting with MBOs as its first distribution channel, Deal Jeans captured the denim market through its presence in MBO’s and LFS before introducing standalone stores to increase its market penetration. “We now have 15 exclusive outlets across India and three international outlets. Deal Jeans is available at 1,000+ MBO’s, over 100 LFS and all leading online shopping portals,” notes Patel. The brand is currently expanding its exclusive brand outlets in India and internationally. It recently launched 15 EBO’s in India & three EBO internationally and plans to launch another five EBOs by this fiscal end. “We are also exploring overseas markets as we foresee immense potential that can be capitalised,” Patel concludes.