Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Deal Jeans enhances its denim collection with a new kid’s range

Deal Jeans enhances its denim collection“The act of wearing clothes has become a form of art, one that we call fashion,” says Sameer Patel, Chairman, Deal Jeans which has launched a new denim collection for kids. “Embellished with embroideries, gel embossing and studs and appliques, this collection adds a unique twist to current trends. The color palette varies from light to dark shades in emerging bright and pastel colors,” he explains.

Staying ahead with international cuts, finishes and fabrics

One of the first brands to introduce international trends to Indian fashion, Deal Jeans has always been a step ahead of competitors in launching designer denims every season. “From interesting finishes and unconventional cuts to frayed and uneven hems, we add the perfect amount of edge to every pair of jeans,” notes Patel. The brand uses fabrics like cotton for denim and georgette, rayon and cashmere for tops. “We use faded laser fabric which is far more environment friendly, compared to acid washes and sandblasting, instead of bleaches and other chemicals for washing process,” he adds.Deal Jeans enhances its denim collection with a new kids range

In earlier days, parents spent thriftily on kid’s apparel. However, they have not only become more fashion conscious but also demand premium fabrics for their kids. This shift in preferences has resulted in fabrics, fits and colors of kid’s wear becoming more style-driven. Today, kid’s denim ranges between Rs 1,395 to Rs 1, 895 and casual top ranges from Rs 395 to Rs 1,295. Women’s range varies from Rs 1,595 to Rs 3,199 and top and dresses range from Rs 595 to Rs 4,995.

Expanding reach with standalone stores

Though starting with an MBO as its first distribution channel, Deal Jeans later incorporated large format stores to channelize further penetration.“As innovation in technology and online shopping are being preferred by consumers, we have also expanded our operations to online portals which help us establish ourselves faster,” Patel observes.

Besides, MBO’s and LFS, the brand has also added standalone stores to increase market penetration. It is expanding exclusive brand outlets in India and internationally. “Our core strength lies in beautifying our product range every season. We already have 16 product categories in our seasonal collections which we plan to expand in coming years.”

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top