Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Deal Jeans growth riding on changing mindset

Deal JEans

From interesting finishes and unconventional cuts to modern, size-inclusive labels, a lot is happening in the women’s denim jeans segment now Lace-up jeans are making a comeback, frayed and uneven hems with cropped flare are adding the right touch to the casual pair of denim, embroidery is trending with floral designs embracing femininity and patch work designs played with contrasting blue colours are making a fashion statement this season.

Jeans with ethnic wear, boosts market

Deal Jeans

India is a big market with a lot of untapped potential for women’s denim given this, the industry has seen robust growth in the past few years. And as Sameer Patel, Founder and Chairman Deal Jeans says, “For a majority of Indian women, denim is not just a casual wear anymore but more of a fashion statement. Among all types of denim wear, jeans are the most popular as women in different age brackets of all shapes and sizes prefer denim as it is comfortable, functional, and durable.” Moreover, women who are not at ease with western wear have taken to wearing jeans pairing them with ethnic wear. This mix and match style is gradually picking up, particularly among women in small towns from a traditional background and is likely to fuel further growth in this segment.

Patel says, “Deal Jeans’ USP is designer denims. We offer international trends in fast fashion segment. Clothing segment is always function-based followed by fashion as fit and comfort is of utmost importance to customers. But now, Indian women — more so the youth — is focusing on fashion oriented clothing which may not necessarily be function-based but influenced by movies and the internet.”

Currently, the unbranded segment dominates with 60 per cent market share. Demand for branded denim comes primarily from metros and Tier I cities. Hence, mid-segment denim is still stronger in India. Despite a slowdown in apparel exports, there has been a growth in domestic market where denim segment is clocking in a consistent CAGR of 15 to 18 per cent per year, he opines.

As for fewer number of players in women’s jeans Patel says, “This is because the unbranded segment dominates the market and the branded segment contributes 9 per cent of the market. However, it is expected to grow at a higher pace as aspirational consumers seek better quality denim and branded jeans.”

Seasons Collection

This season’s offering is patch work in shades of blue and studs and pearls with ripped embellishments which provide a unique twist. The brand’s colour palette is light to dark shades in emerging bright and pastel colours. The collection is themed giving a chic, style setter look whether it is when you are travelling, for office wear, or making a fashion statement at evening soirees.

Initially, the brand started with MBOs and progressed to LFS and then onto online sales to increase market penetration. Today, Deal Jeans has 11 exclusive outlets pan India, one international outlet and is currently available at 1,300+ MBOs, 120+ LFSs and all leading online shopping portals. Another 40 EBOs are in the pipeline which would be launched by this fiscal.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Global brands resizing retail stores to become profitable

Global brands resizing retail stores to become profitable

  With Indian retail witnessing a makeover of sorts under the influence of e-commerce, leading brands are looking at right-sizing their outlets. Three American clothing and accessories brands — Gap, Forever21... Read more

Kishore Biyani’ Retail 3.0, outlines future business strategy

Kishore Biyani’ Retail 3.0, outlines future business strategy

  Kishore Biyani recently unveiled his grand vision, titled Retail 3.0 – a 30-year roadmap on how he expects the Future Group’s second innings in retail to pan out. In his... Read more

Soch plans international expansion

Soch plans international expansion

  Ethnic brand Soch, is planning to retail in countries like the US, UK, Canada, Australia, South Africa, Mauritius, Singapore, Indonesia, Malayasia and UAE by April 2018. Much like global fashion... Read more

Cadini plans retail expansion in state capitals and Tier II, III cities

Cadini plans retail expansion in state capitals and Tier II, III cities

  Founded in 1970 in Florence, Italy as a manufacturer of men’s garments and accessories, Cadini has continuously grown, maintaining a great passion for style, quality and, research. The name ‘Cadini’... Read more

FBB to reach a 100 standalone stores by next year

FBB to reach a 100 standalone stores by next year

  With 60 standalone stores at the moment, FBB is aiming for 100 stores by FY18. FBB has a presence in 250 Big Bazaar outlets, and will cross 310 stores by... Read more

Neva focuses on innovative concept ‘Clothing for Life’

Neva focuses on innovative concept ‘Clothing for Life’

  Established in 1998, Neva’s initial innovative practice still resonates across the thermal inner wear industry. Although Neva gained the indisputable market leader position through its innovative and quality products, it... Read more

Woodland to open 40 stores annually, expects increase in 15 per cent revenue

Woodland to open 40 stores annually, expects increase in 15 per cent revenue

  Adventure footwear and apparel maker Woodland plans to add 40 stores annually and scale up its new launched premium brand ‘Woods. It is expecting a revenue jump of 15 per... Read more

Force NXT from Dollar aims to break youth stereotypes

Force NXT from Dollar aims to break youth stereotypes

  Force NXT is Dollar’s ultra-premium brand, designed to keep in mind every flavour of the year. It’s been two years since Force NXT was launched and in a short span,... Read more

Toonz Retail focusing on Tier II, III expansion

Toonz Retail focusing on Tier II, III expansion

  Having opened their first store in 2010, in Bengaluru, Toonz Retail today is successfully operating more than 100 stores spread across 62 cities in 15 states including Delhi, Karnataka, Andhra... Read more

Season 2.0 of India Intimate Fashion Week in early summer 2018

Season 2.0 of India Intimate Fashion Week in early summer 2018

  After achieving a remarkable feat in its debut edition, the much awaited India Intimate Fashion Week (IIFW) is all set to host its second season, early next summer in Mumbai.... Read more

MOST POPULAR NEWS
Go to top