Select CityWalk plans to add some more brands. These include: Tom Ford Beauty, Kiehl’s, Polo Ralph Lauren, Aveda Hair Care. The focus will be on three categories – fashion, beauty and curated food. The New Delhi mall has scope for more athleisure brands and an Under Armour store could be on the cards. The mall recently added fashion brand Ted Baker and sportswear brand Onitsuka Tiger.
To keep up its exclusivity and consumer demand, the mall is partnering with a variety of brands and opening permanent retail outlets. It has also been hosting a number of pop-up shops to ascertain customer’s reactions to a number of fashion and beauty brands. Madison, House of Masaba, and Nicobar have all held pop-up events in the mall, which is open to the idea of opening small stores for certain brands in the future. Select Citywalk is planning to hire a chief technology officer to help spearhead the mall’s tech and digital marketing initiatives.
About 50 per cent of the mall is currently dedicated to fashion which provides 60 per cent of the mall’s overall sales. The mall’s beauty category is also performing well and so Select CityWalk will focus on these two categories moving forward.