Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Derby Jeans to launch a sustainable line of shirts for S/S ’19

Derby Jeans to launch a sustainable line of shirts for SS 19 003“Sustainability will drive future fashion trends,” says Vijay Kapoor, Managing Director, Derby Jeans Community. The brand is launching innovative sustainable shirts as a part of its S/S ’19 collection. “This collection reduces 80 per cent water and energy consumption in garment manufacturing process,” he adds. The S/S ’19 collection will offer a fashionable yet customer centric range with Indian climatic conditions playing a major role in its design aspects.

Inspired by five major themes

“Lightweight fabrics with breathability and moisture absorption constitute the functional aspect of this range,” notes Kapoor. The hybrid workwear range features rinse washed jeans that can be worn for work and casually. “The range provides a variety of product mix for urban and aspiring markets,” adds Kapoor. It is inspired by five major themes:

Sun Soaked: A breezy summer collection for high summer, featuring casual lifestyle products

Downtown: A hybrid workwear and party focused collection catering to Derby Jeans to launch a sustainable line of shirts for SS 19 004the urban and semi urban market

Cultural Raise: A street collection inspired by rising subcultures across the globe for ‘the young at heart’

Counter Culture: fashionable and casual lifestyle collection inspired by #REBELINME culture with positive aspirations

Denim on Denim: This focuses on Derby’s DNA story that caters to the denim cult.

Natural fabrics in demand

Derby has been listed among the top 100 sustainable brands in the country. Hence, the brand does not use synthetic fabrics like polyester that are made from petro chemicals and highly exploit natural resources. The major fabrics for summer are: linen, cotton and their blends. “A few regenerated fibers like Tencel, Excel are blended onto natural fibers for a soft hand-feel and comfort,” adds Kapoor. “Stretch fabrics that offer unmatchable comfort are our strength,” he notes.

Restricting new product launch to avoid stock pileup

“The upcoming season will yield 15 per cent YOY growth in current business scenario although strong competition will prevail in this season also,” says Kapoor. The growing trend towards customisation provides a unique opportunity for players who have already launched their pilot projects in this segment, he feels.

Noting that volatile buying patterns along with heavy discounting are major challenges being faced by brands, Kapoor explains “Our EOSS strategy is focused on liquidating previous season’s products by restricting new launches to avoid stock pile up.”

Expanding across all channels

Derby has a strong presence in Tamil Nadu and plans to expand in Andhra Pradesh, Karnataka and Telangana initially, before spreading operations across India. The brand, as a part of its growth strategy, will focus on expansion in large format stores and online operations. “We are currently present in over 70 EBO’s and also have an online presence,” adds Kapoor.

Believing that “brands need to put-in more efforts to develop a new set of business processes rather than tinkering with existing ones,” Derby now plans to create 1,000 successful first generation entrepreneurs by franchising the Derby jeans community, thereby putting India on the fashion map of the world by March, 2025. The brand also plans to launch a new range of sweat shorts by the end of Summer ’19.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Campus Sutra targets growth through product, retail expansion

Campus Sutra targets growth through product, retail expansion

“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV... Read more

Asics expanding product range and retail network

Asics expanding product range and retail network

Rajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The... Read more

Smag introduces athleisure series, expects 40 per cent market growth

Smag introduces athleisure series, expects 40 per cent market growth

Celebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes... Read more

H&M India sales cross Rs 1,100 crores

H&M India sales cross Rs 1,100 crores

H&M has crossed Rs 1,100 crores in sales in India during the year ended November 2018. The Swedish fashion retailer entered India in October 2015. The company has been lucky... Read more

Numero Uno looking to create meaningful classic products

Numero Uno looking to create meaningful classic products

In its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in... Read more

Myntra chalks out new strategies to drive growth

Myntra chalks out new strategies to drive growth

A lot is taking place at Myntra. Firstly, the e-commerce company plans to move out of its current Bengaluru office in the next few months. Its parent company Flipkart Group... Read more

I Wear Me nurturing organic concept through retail and product expansion

I Wear Me nurturing organic concept through retail and product expansion

“India is still warming up to the idea of organic,” says Hina Palkar, Director, I Wear Me, a premier T-shirt brand that offers 100 per cent organic cotton tees. “Although... Read more

A promising season ahead for Oner with new collections

A promising season ahead for Oner with new collections

As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20,... Read more

Pepe Jeans’ new collection to make customers cozy and stylish

Pepe Jeans’ new collection to make customers cozy and stylish

The upcoming autumn/winter 2019 collection of Pepe Jeans India focuses on making customers feel cozy. The collection through its cappuccino, forest green, ochre, pops of orange, blue and grey tones... Read more

New innovations to fuel Duke’s market growth

New innovations to fuel Duke’s market growth

Drawing inspiration from European Fashion, Duke Fashions India recently introduced light weight sweaters, quilted interlocks and fancy jacquards. The brand, which emphasises equally on fashion and functionally, targets 30 per... Read more

MOST POPULAR NEWS
Go to top