Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Desi Belle introduces new designs and colors

Desi Belle introduces new designsEthnic wear brand Desi Belle introduced fresh designs and colors in its Spring /Summer ’20 collection. “The new collection offers fusion and luxury wear for the middle and upper classes,” notes Kewalchand P Jain, Chairman and Managing Director of Kewal Kiran Clothing that owns the brand.

Steady market growth offers multiple opportunities

Desi Belle was acquired by Kewal Kiran Clothing in October Desi Belle introduces new designs and colors2018 from ResourceWorld Exim. Now, the plan is to introduce new designs and products in the next two quarters. “The women’s wear market is different from men’s wear as women are more fashion-conscious and quickly adapt to the next fashion trend in the market. To cater to their needs, we have to always be on our toes and introduce new trends,” says Jain.

The women’s wear segment is witnessing a steady growth of 11 per cent with the branded apparel market growing at 20 per cent and overall apparel market growing at 40 per cent worldwide. “The market offers a Rs 1 trillion opportunity for players in the segment,” Jain opines.

Fashion moves to smaller cities

Fashion generally travels from metros to Tier II and III cities. However, this gap is narrowing with new trends emerging in mini-metros and small towns due to the penetration of internet and access to data. “Tier II and III cities are witnessing an increase in demand for women’s wear, be it formal, ethnic, chic or semi-formal clothes. The North Indian market specifically has a huge demand for kurtis, tunics, salwar kameez and denim while the metros are more tilted towards dresses, kurtis and tops,” explains Jain.

Indian women’s wear market is dynamic in terms of fashion. We aim to make good strides in the next three years. Sales from Desi Belle alone are expected to reach Rs 250 crore in the next five years.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Reopening of Kashmir market, government initiatives to revive Amritsar textile s…

Reopening of Kashmir market, government initiatives to revive Amritsar textile sector

Political upheavals in a particular city have an impact on its local industries. A recent example of this is the impact of abrogation of Article 370 in Kashmir on the... Read more

House of Zodiac brings colour of the season at AW19

House of Zodiac brings colour of the season at AW19

The celebrated collection in men style, The House of Zodiac brings alive Burgundy across different designs in a range of shirts, trousers, bandhgalas and men’s accessories. The shade with rich vibrancy... Read more

Trent to add 40 Westside stores every year

Trent to add 40 Westside stores every year

Tata Group-owned Trent plans to add as many as 40 stores of its flagship Westside chain every year. Along with Westside, the company will also add 100 Zudio stores. The... Read more

Flipkart, Amazon continue to incur losses even as they expand business

Flipkart, Amazon continue to incur losses even as they expand business

Though two of India’s online retail behemoths Amazon and Flipkart are still posting losses, these have narrowed now and revenues have been increasing over the last four financial years starting... Read more

Women’s contribution to activewear increases

Women’s contribution to activewear increases

Women’s contribution to the sports brand’s sales has shot up. Brands such as Nike, Reebok, Adidas, and Puma have seen a rise in sales due to increasing participation of women... Read more

Duke launches new sweaters and jackets collection

Duke launches new sweaters and jackets collection

Duke Sweaters Jackets collection’19-20 offers a plethora of stylish options in lush fabrics, trending colors, designer patterns and prints, all inspired by the world-famous city of Europe. Duke fashion line... Read more

Rakesh Biyani is new President of CMAI

Rakesh Biyani is new President of CMAI

Rakesh Biyani is the new president of the Mumbai-based Clothing Manufacturers Association of India (CMAI). Rakesh Biyani is Joint Managing Director at Future Retail Limited. CMAI had a long association... Read more

Stores see lower footfalls during festive season

Stores see lower footfalls during festive season

Footfalls at stores in India were lower as compared to last year’s festival period. Despite the festive season, there were several empty shelves and early store closures. Revenues for retailers... Read more

Officewear becomes sporty as brands incorporate more athlesiure styles

Officewear becomes sporty as brands incorporate more athlesiure styles

Wearing traditional three-piece suits to office is passé. Today, office dressing is more about cool and comfortable sneakers as athleisure trends are slowly but surely invading workplaces. The line between... Read more

Fashion brands entering India tweek products to match local tastes

Fashion brands entering India tweek products to match local tastes

Fashion brands are making a beeline for India. But winning over customers in Asia’s third-largest economy requires a more tactful strategy than simply showing up. Brands that don’t succeed in... Read more

MOST POPULAR NEWS
Go to top