Digital Mall of Asia (DMA), a first-of-its-kind digital e-commerce platform merging real estate and digital spaces, is introducing an innovative business model to disrupt India’s foreign-dominated e-commerce market. The unique initiative has been undertaken by Yokeasia Malls and aims to address the challenges faced by retailers and shoppers on major e-commerce portals.
The digital space will offer multiple visual and sensory elements to deliver enhanced end-user experiences. Shoppers will also have access to much more choices in terms of their shopping experience and will be able to virtually move through exclusive towers of digital retail shops, trial rooms, hypermarket, night clubs, food courts, and much more.
More importantly, however, DMA’s virtual ecosystem will operate on a zero-commission model. Unlike other major e-commerce platforms, no commission will be charged for transactions driven through the DMA platform; retailers have to only pay a fixed rental amount every month. This will enable retailers to sell products at the cheapest price possible. Customers, on the other hand, will benefit from the higher affordability that this facilitates.
Furthermore, since each retailer on the DMA platform will enjoy the exclusive rights to sell a particular product category or brand in their respective city, it will eliminate the artificial hyper-competitiveness that is the norm on major e-commerce portals. Retailers will also be able to settle their payments immediately in a reliable and transparent manner.