Diva’ni has opened a new flagship store in New Delhi. The store resembles an ancient palace and houses the brand’s opulent couture. The new store resembles a royal residence complete with high arches, bejewelled lighting, intricate cut-out screens, and Persian carpets. It has a warm color scheme and is almost exclusively cream, white, and gold. The clothing displays are minimal and more attention has been paid to creating a regal atmosphere and space where customers can order their custom couture.
Diva’ni recently launched the “Boota-Booti” edit, a collection inspired by “chapters of history, a vintage kaleidoscope and a confluence of many influences,” according to the brand’s social media. The collection features traditional multi-colored patching techniques using velvet on silk. The brand’s signature zardoz resham flowers adorn the couture garments and celebrate the legacy of the ‘rangdaar karigari’ of Hindostan,