Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Dobbies and prints are major highlights for Turtle this season

Dobbies and prints are major highlights for Tutle this seasonOne of the oldest menswear brands from Eastern India, Turtle started its journey with manufacturing shirts. Today, it caters to the full range for men’s apparel. It has two brand: ‘Turtle’, the mother brand catering to 18 plus age group and ‘London Bridge’ for 16 plus. The brand offers a a wide range of products from shirts to trousers, denim, T-shirts, socks, ties etc. Season’s Highlight Turtle has a range of jacquards and a basket of engineered dobbies. Also included is a capsule collection of prints on two tone pique. The colour pallet is pastel bright with ample beige, white and cream. T-shirt fits are silhouette, cut close to the body, and slim fit. For Turtle polos make up the biggest share. Highlighting the trends, Narinder Kaur, Design Head, Turtle says, “The major theme in T-shirts is ‘Men in Pink’, which celebrates the colour pink this summer. Dobbies and prints on dobbies are major highlights. The Fuse collection has vibrant tones with prints and engineered dobbies. Mandarin collars, polo with stylised collars and printed graphics in crew necks are on the shelf. In crew neck, Turtle has played with the brand name and logo, like a stylised statement crew. The colour palette for summer is soft and vibrant. From lemon to peach mint and aquas, Turtle has it all.”

T-shirt innovations

Innovations are different value addition in fabrics like Tencel, Modal and linen in knits apart from jacquards andDobbies and prints are major highlights for Tutle this season 2 indigo. Special technical finishes are also being introduced like anti-bacterial. Mandarin collars in all forms and styles are also one of the new offerings. Mercerized T-shirts are more in polo since its fine and superior in the higher price bracket. Fine dobbies and prints are being done on mercerised polos. Basic and fashion knits generally have difference in yarns. Fancy yarn and finishes are the order of the day. Mélange, neps, indigo, jaspe are the fancy bases, which differentiate from the regular core products. Turtle also does surface ornamentation like print and washing.

Although Turtle retails pan India but has a stronger presence in Eastern India. The retail format includes EBOs, MBOs and all leading LFS such as Pantaloon, Central, Brand Factory, Reliance, Shoppers Stop to name a few. They also have online presence with Flipkart, Jabong, Myntra, Amazon to name a few. Apart from this they also own a online store.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Twills introduces six new concepts for A/W ’18

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed... Read more

Shingora hopes its new collection will attract fashionable customers

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible... Read more

Arvind rethinks growth strategy, focus shifts to garmenting

Arvind rethinks growth strategy, focus shifts to garmenting

Textile major, Arvind, a global leader in apparel manufacturing is on a roll. The company, in less than five years, plans to divest almost all its looms in its two... Read more

Digital technologies to transform Indian retail sector

Digital technologies to transform Indian retail sector

With brick and mortar stores and big shopping centers adopting artificial intelligence to boost sales and manage inventories, the Indian retail market is undergoing a sea change. DLF, India’s largest... Read more

Bodycare Creations expects 35 to 40 per cent growth this fiscal

Bodycare Creations expects 35 to 40 per cent growth this fiscal

“As the younger generation is more inclined towards neon, bright pastels and pop colors, our season’s style statement corresponds with these trends i.e. more colors in solids or prints. We... Read more

Hoffmen moves ahead with its denim innovations

Hoffmen moves ahead with its denim innovations

Hoffmen is currently working on a concept of ‘No Denim Denim’ a range of pants that offer the same look, feel and fit of traditional denim, without its sagging tightness... Read more

With focus on casual wear, Monte Carlo expands denim collection

With focus on casual wear, Monte Carlo expands denim collection

Monte Carlo has expanded its denim collection by incorporating more quality material, precise stitching and the new cuts. The brand also introduced a wide range of slim fit denim with... Read more

Zodiac’s shirt collections for all season focus on innovations and style

Zodiac’s shirt collections for all season focus on innovations and style

Casual wear brand Z3, one of the three premium menswear labels from Zodiac Clothing (ZCCL), has introduced a smart range of ‘True Indigo’ shirts made from 100 per cent cotton... Read more

Cantabil’s theme for the S/S ’19 is free spirit, functional and reflection

Cantabil’s theme for the S/S ’19 is free spirit, functional and reflection

In its upcoming S/S ’19 collection, Cantabil has followed international trends. “We are introducing athleisure, global nomadic culture, sustainability, fabric innovations, feasibility, regeneration, comfort, minimal structured floral and geometric prints,... Read more

MOST POPULAR NEWS
Go to top