Dollar’s gross revenue has grown 10.93 per cent for year 2017-18. The company is aiming for inorganic growth through mergers and acquisitions. The Kolkata-based company is eyeing a substantial number of EBOs, shop in shops and kiosks across major cities of India. The focus is on product expansion of Force NXT and Dollar Missy.
In a joint venture with fashion brand Pepe, Dollar will manufacture and market a premium range of fashion innerwear, loungewear, gym-wear, sleepwear and track suits for adults and children under the brand name Pepe Jeans London. In the next two months the products are likely to be launched in the India.
Dollar has active wear and graphic tees for women, various trendy colors and patterns in leggings, glow shine waist bands for men’s briefs with abstract patterns, bold graphic printed tees for men, and stretchable and quick dry fabrics. It aims to be a Rs 2000 crore company by 2024 and the mission is to emerge as India’s best loved hosiery brand and make outerwear and innerwear fashionable yet affordable. Dollar is in 800 cities and towns across 26 states in India through 80,000 MBOs. It also has its own online retail platform. Two per cent of Dollar’s sales come from e-tailing.