Dollar Industries recently added athleisure as a new product category for both its premium brands Dollar Bigboss and ForceNXT. “This is especially for teenage boys and men who have an active lifestyle,” notes Vinod Kumar Gupta, Managing Director. “Through this collection, we explore new designs, fabrics and styles. Though people are attracted to discounts, they always seek new designs and stocks and are willing to wait for their launch,” he adds.
A positive summer season
Focusing on customer satisfaction, Dollar Industries aims to constantly reinvent and be on trend. Its vast category of products like Bigboss, Missy, ForceNXT enables it to experiment with stretchable and body hugging fabrics. In terms of colors, it is currently concentrating on bright and pastel shades for summers.
Demand for fancy yarns, finishes
“This has been a very good season for us,” states Gupta. “We appreciate our dealers and arrange business tours for them. They help us generate positive sales besides gearing us for the upcoming summer season,” he adds. The brand has started its summer campaign and looks forward to a good feedback from customers for its upcoming collection.
Gupta points out the Indian market is highly price sensitive and consumers are spending cautiously on knitwear category. “With changing trends and growing western influence on fashion, consumers are willing to spend more for quality and fashionable products,” he opines.
Dollar is present in one lakh MBO’s across 29 states. Our primary market is the metros, Tier I, II cities where consumers are both aspirational and brand conscious. ”We are expanding to newer markets besides developing our sale channels with reinvented strategies,” Gupta sums up.