“This range of comfort wear will keep you active all day long and also help you relax while chilling,” says Vinod Kumar Gupta, Managing Director, Dollar Industries about the new Force NXT Athleisure range launched by the brand. The range includes T-shirt, tank top, joggers, track pants, Bermudas, boxers and pajamas. Besides, Dollar has also launched the Bigboss Athleisure collection which comprises tees, Bermudas, capris, track pants and joggers. “Both these collections are available in a wide range of colors and styles,” adds Gupta.
Ensuring comfort through new styles and designs
Dollar has always been one step ahead in design and comfort. “We offer a wide range of new designs, style and cut,” notes Gupta. The new athleisure collection employs narrow cuts and cut & sews styles along with solid, dot and embroidered prints. “In track pants we have introduced cuffs, which gives it a more agile look,” he adds.
Committed to giving customers ultimate comfort, Dollar uses a combination of high-grade combed cotton and elastane in its athleisure collection. “Our key fabrics include: single jersey, fleece, terry, Lycra, single jersey with Lycra, etc. We have also introduced pastel colors in brown, olive, mélange and some dark shades like black, blue, etc, which makes this collection more trendy than any other in its class,” states Gupta further.
Green technologies broaden company’s future
Dollar Industries is introducing new products through green technologies. “This has enabled us to broaden the future of our company. We have been successful in combining different fabrics with cotton such as elastane, Lycra, etc in a greener way,”adds Gupta.
He feels e-commerce is a remarkable way to boost sales as any product update on the e-commerce portal is free of cost and can be seen across the world. “Since the last four years, our sales from e-commerce portals have increased from Rs 80 lakh to Rs 10 crore. This is a sign of our successful implementation of the omnichannel strategy,” he sums up.