Ducati India has launched a new range of riding apparels and accessories. All apparels are directly imported from Ducati Italy and their range and quality are the same worldwide. The brand has also tied up with Flipkart to distribute these licensed lifestyle apparels globally. The collaboration is in sync with the Italian brand’s long-term strategy of building next generation riders through lifestyle apparel. Its emphasis on livery was also brought forth at the recent launch of the Multistrada 1260 Enduro in India.
The wide range comprise: T-shirts, shirts, jeans, caps, casual shoes, sunglasses and riding gear like fluorescent green, high-visibility jackets and bulky, waterproof pants, full leather racing suits, gloves, boots, helmets, etc.
Ducati has also launched a website where one can design a handmade leather motorcycle suit and look completely different from everyone else on the track. Ducati SuMisura (Italian for custom made) is a project launched to allow consumers to customise their gear, suit or helmet.