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Duke’s launches S/S ’19 collection, to foray into new segments

Dukes launches SS 19 collection to foray into new segments 001Kuntal Raj Jain, Director, Duke believes “innovation is most important in the fashion industry.” With a style statement that says, ‘clean, chic and vibrant attitude’ for the not so patient generation, the brand recently launched its Spring/ Summer’19 collection. “The collection focuses on confident layering of garments, colours and textures. Functionality and fashion both contribute equally and complement the product. This coming season we would be preceding European Winter fashion,” Jain says.

Unique blend of global fashion

Duke makes durable clothing for all ages. Its latest designs in international fashion are specially designed for today’s youth. “The collection makes a cheerful, modern fashion statement for men, women and kids. We offer a unique blend of global fashion, international trends and innovative customer services, to our customers in India,” he states.

“Fast fashion is exploding as shoppers shift to value-for-money fashion, aligned with latest global trends. To stay innovative and competitive, we experiment with new talent, new ways of working, new partnerships and new investment models. In fabrics, we use cotton, PC, neps, snow slubs, injection slubs, washed, etc,” adds Jain.

Catering to demanding customers

Talking about the apparel industry, Jain says, “Despite growing at aDukes launches SS 19 collection to foray into new segments 002 promising rate, the Indian apparel industry faces challenges like lack of trained workforce. Mass media penetration and growing disposable income has made Indian consumers more demanding and adaptable to change. It has become challenging for retailers and manufacturers to keep up with shifting demands and cater to customers’ constantly changing preferences.”

He says, high inflation has forced tight pocket customers to wait for end of season sale. It is a golden opportunity for retailers to clear old stocks. This helps customers get discounted rates besides helping retailers increase footfalls in short span.

Foray into new segments

Noting that marketing has undergone many changes during the past few years, Jain reveals Duke has an unbeatable marketing network of over 4,000 multi brand outlets, over 2,000 LFS and over 360 exclusive stores across major India. “We have already covered major Indian towns and now plan to extend in these cities and the Gulf markets. We also plan to diversify in ladies & kids wear segments besides expanding footwear and e-commerce business,” he adds.

Duke recently launched Step Ahead, a premium lifestyle footwear collection specially designed and crafted for utmost comfort style and durability. It comprises casual shoes, sports Shoes, loafers, joggers, running shoes, smart casuals, sneakers, moccasin, sandals, flip flop, etc. “We aim to grow sales and market share by participating in the craze for shoes and apparels,” states Jain.

Engaged in omni-channel retail, Duke has tied up with top retailers like Central, Reliance Trends, Reliance Market, Walmart, Reliance Footprints, Best Price, Aditya Birla Retail, Hyper City, Metro, Brand Factory, etc. “Our e-commerce presence is through Flipkart, Jabong, Myntra, Sanpdeal, Tata Cliq, Ajio etc. We also sell through our own website,” adds Jain.

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