Our latest collection, comprising light weight sweaters, quilted interlocks and fancy jacquards, blends functionality with fashion, completing each other” states Kuntal Raj Jain, Director, Duke. “The innovative patterns and appealing look reflects the innovative ideation of our experienced designers,” he elaborates. The collection exudes energy through its array of colours, design arrangements and customised fabrics like bonded fabrics, space dyed knits and innovative blends, the surface finishing has got a new lustre and hand feel all across the collection. The silhouettes and designs are more on clear lines and well thought of. “Our collection focuses on confident layering combinations of garments, colours and textures,” Jain adds. The brand uses cotton, PC, techno blends, washed and other fabrics.
The winter collection comprises a classy and well-designed assemblage that gives a contemporary touch, with cheerful, modern fashion statements for men, women and kids. The collection has a wide variety of colorful jackets, sweaters, sweatshirts and other products. The brand launched new jackets and sweatshirts in bright and contemporary colors as per demand and new trends.
Duke has an unbeatable marketing network comprising over 4,000 multi brand outlets, more than 360 exclusive and 200 large format stores across major cities. “We have covered entire cities and are now looking for extension in uncovered cities and exports markets” The brand is also looking at the Middle East countries for expansion. “We are looking for diversification in women and kids wear. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else,” he expounds.
Speaking about Duke’s footwear line, Jain says, “We aim to grow sales and market share of our footwear brand. Duke is known for its standardised fits, superior quality, and wide range and 'fashion-right' styles in its segment, making it the trusted brand amongst consumers. The new footwear collection perfectly epitomises the Duke brand in its style, aesthetic and production.” Duke sells online on dukeindia.com and all other major ecommerce sites and seeks more success in future.