Around 10-11 e-commerce companies, including Snapdeal and ShopClues, are in the process of forming a lobby group called ‘The E-commerce Council of India’. The idea behind forming this group is to have an entity that represents the interest of ‘Indian e-commerce companies’, where a majority of shareholding is Indian. The aim of this group is policy advocacy, exchange of best practices and a general engagement platform for the e-commerce companies in India. It is about having a focused voice on the e-commerce sector.
This development comes at a time when the Indian e-commerce sector has experienced several policy changes over the last few months —including the new foreign direct investment (FDI) rules and a draft e-commerce policy. The smaller e-commerce companies had also come together in January to request the government to not extend the 1 February deadline for FDI compliance.