Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Etailer Zapyle makes luxury clothing affordable

Etailer Zapyle makes luxury clothing affordableAs competition in Indian e-commerce market heats up, Zapyle, joins online players Myntra, Jabong, Koovs, Limeroad to offer personalised service experience to its customers. The e-tailer plans to make luxury fashion accessible and affordable for all fashion lovers.

An online factory outlet for high-end clothing, bags, accessories and footwear, Zapyle serves as a unique platform for women seeking affordable fashion. The marketplace receives 85 per cent of its orders from metros which readily accept international trends. However, the ongoing digital transformation is also creating a lot of potential in Tier II cities with people following trends via social media and internet.

A systematic approach enables a strong inventory

Achieving success in a short time, Zapyle thrives on the ‘fast-fashion’ model similar to Zara, H&M and Forever 21. TheEtailer Zapyle makes luxury clothing marketplace, which offers international and domestic brands, recently launched its own label under the name of ‘ISU’. This women centric brand, offers 50 to 70 different styles every 45 days, follows a systematic approach towards research, design, production and distribution. It has already made a catalogue of 300 styles in 10 months and plans to launch 100 more styles in the next few months.

The e-tailer, which mainly offers western-wear, also forayed into the evening wear segment comprising sequin, shimmery dresses and cocktail gowns and also introduced co-ordinate sets. In addition, it also launched a capsule collection comprising of 100 styles under the label ISU.

Bulk sourcing enables better response to demand

Zapyle follows a systematic product development system right from its design stage to final product development. The design team of the market place analyses international trends followed by the brands like Zara and Topshop to determine attributes of best as well as worst selling products of these brands. On the basis of this data, the team then creates a design language containing detailed information of silhouettes and fabrics that will be best suitable for the Indian audience. This entire process takes a span of 45 days right from design till the product being launched on the website.

Adopting a simple strategy for sourcing, Zapyle sources printed fabric from China and Vietnam, as these countries are well known for their quirky prints. These fabrics are sourced in bulk as it helps the e-tailer to respond to the market demands. It has also appointed a team to study fabric sourcing and its properties such as suitability to various climatic conditions.

Cotton dominates inventory

Around 60 per cent of the e-tailer’s inventory comprises cotton garments with the remaining constituting different blends sourced from different parts of the world.The e-tailer adopts a strict quality inspection system that follows AQL of 1.5 with weekly inspections. With the Indian athleisure wear market experiencing a surge of 22 per cent growth from 2015 to 2016, Zapyle plans to focus on the athleisure segment with leggings, jeggings and jogger pants being the major growth drivers for the e-commerce company.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Campus Sutra targets growth through product, retail expansion

Campus Sutra targets growth through product, retail expansion

“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV... Read more

Asics expanding product range and retail network

Asics expanding product range and retail network

Rajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The... Read more

Smag introduces athleisure series, expects 40 per cent market growth

Smag introduces athleisure series, expects 40 per cent market growth

Celebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes... Read more

H&M India sales cross Rs 1,100 crores

H&M India sales cross Rs 1,100 crores

H&M has crossed Rs 1,100 crores in sales in India during the year ended November 2018. The Swedish fashion retailer entered India in October 2015. The company has been lucky... Read more

Numero Uno looking to create meaningful classic products

Numero Uno looking to create meaningful classic products

In its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in... Read more

Myntra chalks out new strategies to drive growth

Myntra chalks out new strategies to drive growth

A lot is taking place at Myntra. Firstly, the e-commerce company plans to move out of its current Bengaluru office in the next few months. Its parent company Flipkart Group... Read more

I Wear Me nurturing organic concept through retail and product expansion

I Wear Me nurturing organic concept through retail and product expansion

“India is still warming up to the idea of organic,” says Hina Palkar, Director, I Wear Me, a premier T-shirt brand that offers 100 per cent organic cotton tees. “Although... Read more

A promising season ahead for Oner with new collections

A promising season ahead for Oner with new collections

As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20,... Read more

Pepe Jeans’ new collection to make customers cozy and stylish

Pepe Jeans’ new collection to make customers cozy and stylish

The upcoming autumn/winter 2019 collection of Pepe Jeans India focuses on making customers feel cozy. The collection through its cappuccino, forest green, ochre, pops of orange, blue and grey tones... Read more

New innovations to fuel Duke’s market growth

New innovations to fuel Duke’s market growth

Drawing inspiration from European Fashion, Duke Fashions India recently introduced light weight sweaters, quilted interlocks and fancy jacquards. The brand, which emphasises equally on fashion and functionally, targets 30 per... Read more

MOST POPULAR NEWS
Go to top