Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Ethnic brand Yufta aims high with a fivefold growth this year

Ethnic brand Yufta aims high with a fivefold growthBrand’s Yufta’s A/W 19 collection incorporates gold prints on bottoms. “This is a new innovation not yet been explored by anyone,” says Ravi Khandelwal, Co-Founder of the brand. The collection offers two ranges: morning dresses and evening dresses. “The range of morning dresses is comfortable, light and subtle as women today seek stylish clothes with a hint of subtleness,” adds Khandelwal. Having joined Myntra recently, Yufta has in less than a year become the second highest seller from Jaipur from the segment. “There are around 20 brands from Jaipur on Myntra and we have come from 18th spot to the second within a year. We chose Myntra because this is the only genuine marketplace dealing in B2B,” notes Khandelwal.

Product and retail expansion on the cards

Besides Myntra, Yufta is concentrating on other retail channels Ethnic brand Yufta aims high with a fivefold growth this yearsuch as Udaan. “This humongous platform helps us to fill the gap in the Indian B2B space,” adds Khandelwal. Yufta, available both online and offline, plans to enter new MBOs in future. It also plans to expand its product base besides increasing retail footprint. As Khandewal reveals, “We currently have 600 plus designs in our catalogue. Though we don’t do bottoms separately, we offer palazzo sets along with kurtis and duppata which makes it a three piece suit. We aim to grow fivefold this year and may also set up a few EBOs.”

The Indian advantage in ethnic wear

A global export hub, Jaipur has now evolved into a domestic hub for women’s ethnic wear. As Khandenwal reveals, “the city currently has over 1,500 factories for manufacturing women’s ethnic wear. Brands from the city are the leading participants in the several notable exhibitions such as the CMAI National Garments Fair.” He believes, ethnic wear is a vast category with thousands of shades, silhouettes and varieties in designs and textures. “The traditional feel that these garments give can’t be brought by anyone except Indians. As ethnic wear is largely handmade largely, machines are useless in this segment, so China can’t even imagine replacing us in the segment.”

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Jockey India aims for steady growth with new launches

Jockey India aims for steady growth with new launches

In order to make retail partners and clients aware of its range of outwear, menswear brand Jockey India, participated in the recent National Garment Fair for the first time. “Platforms... Read more

Demand attracts many brands to women’s denim segment

Demand attracts many brands to women’s denim segment

Demand for denim wear is growing among women globally, as a recent study by NPD Group done among US women revealed US women purchased 22 million more jeans in 2018... Read more

Brands explore new strategies to make the most of omnichannel retail

Brands explore new strategies to make the most of omnichannel retail

Though six out of ten consumers use at least one digital channel for their shopping of apparels and garments, retailers still value the importance of physical stores. This is leading... Read more

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

The 69th National Garment Fair held from July 16 to 19, 2019 at the Bombay Exhibition Center, Mumbai hosted over 1,000 exhibitors representing around 1,100 brands. “This is a huge... Read more

Fashion retailers record a dip in sales for second consecutive quarter

Fashion retailers record a dip in sales for second consecutive quarter

Its slowdown for some of the biggest fashion retailers in India as retail giants like Pantaloons, Brand Factory, Shoppers Stop, Central and V-Mart reported less than 7 per cent same... Read more

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA, the new age fabric from the Aditya Birla Group, forayed into the Saree category by launching a new collection at the recently-held Kolkata Fashion Expo. Sponsored and presented by LIVA,... Read more

New brands queer the pitch for unorganised players

New brands queer the pitch for unorganised players

Women’s ethnic wear has always been the prima donna of the women’s wear segment, sitting smugly in its invincible hold over Indian women. However, hard western wear might be trying... Read more

Kidswear to evolve with a well-structured approach

Kidswear to evolve with a well-structured approach

Kidswear is evolving into an independent segment with brands adopting cool and vibrant designs in their collections. “Brands are following the right trends and carefully choosing their color combinations,” says... Read more

Pretty Secrets answers Indian women’s inner wear needs

Pretty Secrets answers Indian women’s inner wear needs

Indian women are waking up to the fact that buying lingerie is part of the essential shopping basket list and not a luxury item to be splurged on sometimes when... Read more

Parx launches sports-inspired collection for the energetic youth

Parx launches sports-inspired collection for the energetic youth

Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice... Read more

MOST POPULAR NEWS
Go to top