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Ethnic wear brand Cotton Cottage targets 50 stores by 2021

By 2021 Cotton Cottage plans to have 50 stores across India. As of now, there are 22 stores. By August 2019, three more stores will come up, taking the tally to 25. Cotton Cottage is a handcrafted clothing brand. Every fabric is hand processed and so the production is limited.

Established in 2005, Cotton Cottage is a standalone ethnic wear store. It aims at making cotton cool again. Whether it’s classic, epoch or boho or casual, it has a range of apparels and accessories like short kurtas, kurtis, skirts, wraparounds, salwars, churidars, patialas, pyjamas, and saris. The product range for women and men is specially handcrafted and available in colorful hand block prints and handloom weaves in cottons and silk. Cotton Cottage brings together the charm of the folk print, the comfort of natural fabrics and the love of contemporary look with its range of readymade garments for women and men. The garments spell comfort, visual appeal, durability, and value for money. Every piece is crafted to suit the occasion.

Cotton Cottage’s new 535 sq ft store is a harbinger of innovation in design and visual merchandising. The layout of merchandise is firmly based on the functionality of a storage based display involving stacking of clothing bearing varied colors and prints across a sizing bracket.

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