Faballey, a home-grown western wear brand from the house of High Street Essentials has launched 'Fab Fix' - a data-driven product recommendation platform that curates fashion boxes for customers at a discounted price.
With FabFix, Faballey will give its customers personalized shopping experience and offer a variety of curated fashion boxes consisting of apparel and accessories. Faballey is strengthening its direct-to-consumer (D2C) and plans to break industry norms by modernising the selection process with a true focus on user experience and customer satisfaction, from initial online browse through to delivery.
In order to take this further, Fab Fix has a short online quiz with personality and preference led questions to identify their styles and curate fashion boxes for them. It will also offer discounts to its customers.