Apparel, lifestyle, and accessories brand Fabindia aims to open around 10 more experience centers during the current financial year with an investment of approximately Rs 30 crore . The brand recently opened a new experience centre in Mumbai taking its total experience center count across India to 25.
The new Fabindia experience center houses the brand’s full selection of men’s, women’s, and children’s wear, accessories, and homeware items and adds a number of large spaces dedicated to interactive activities. A café, children’s play and learning area, and a garment alteration service are all part of the brand’s move to increase customer footfall in stores through offline-exclusive features.
Besides increasing its total of interactive, large-scale stores, Fabindia is holding a large number of events at its existing experience centers to build a community around the establishments. On November 3, Fabindia will hold a free Impasto Painting workshop at its experience centre in Kolkata.
The brand reported a 25 per cent to 30 per cent increase in its sales fuelled by the launches of its new experience centers. The concept is especially focused towards its millennial customers. Fabindia also reported a net profit of Rs 116 crore on revenue of Rs 1,148 crore in the 2019 financial year.