Fabindia wants to have 40 Experience Centers by this fiscal, mainly in Tier II cities. As of now 13 such centers are operations spread over metros and Tier I cities. A Fabindia Experience Center opened in Chandigarh and more are lined up for cities like Amritsar, Jaipur, Coimbatore and Thiruvananthapuram. Fabindia Experience Center is a relatively new format, which are large stores to showcase a lot of product categories under a single roof. The size of an experience center is between 9,000 and 10,000 sq ft and the investment is between Rs 3000 and Rs 3500 per sq ft. Based on this, the company’s estimated investment would be Rs 90 crores to Rs 100 crores.
Fabindia is a lifestyle retail chain. Ethnic fashion is a major segment in the total fashion sales of Fabindia. Besides apparels, Fabindia has home furnishings, furniture, gifts, jewelry, organic food and personal care products. The brand has a total of 301 stores spread across the country, of which 230 are owned by the company. Fabindia is emphasizing on e-commerce and will expand its omni-channel capability to all its stores from just 100 now. Online sales as of now account for less than five per cent of its total sales.