Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Fashion designers patenting designs to fight copies and fakes

Fashion designers patenting designs to fight copies and fakes

 

The recently concluded FDCI India Couture Week clearly reflected a trend of Indian designers increasingly moving towards copyright and patenting as there is a growing need to safeguard designs. After Rohit Bal, designers Anju Modi and Anita Dongre have patented their designs from the Couture Week. Copies of designer wear are easy to sell at a premium by small retailers and that’s hampering the luxury business. Modi informs earlier, she would copyright selective designs. But lately she realized the remaining ones were copied blatantly and some stores were even selling those copies with her label. The process of getting a patent is simple and all that is required from the designer is the artwork, photograph of the design. It hardly takes a day to get a design registered, and the process helps designers take legal action against those who are selling knock-offs. Apart from this, designers are also recourse to social media to stop people from selling labels and educating buyers to purchase a rip-off design.

Fashion designers patenting designs to fight copies

 

Taking similar route Anita Dongre has a specific department for registering and documenting every design for future reference. As a company, they have decided to patent their designs because, every store is selling copies. Whatever is showcased on the ramp always gets copied faster. Most designs are copied once they are put on the ramp. This is the first time that Dogre has taken such a step. The copies of her clothes are being sold everywhere and she says she knows exactly which retail chains and stores are selling her clothes.

Legal help at hand

Some designers have even taken legal action against copycats like Sabyasachi and Gaurav Gupta. Sabyasachi Couture has succeeded in taking action against three retailers where interim injunctions were granted immediately upon filing the lawsuits. While injunctions continue, the matters are subjudice. There are other cases, including those involving designers like Gaurav Gupta, where the designer have succeeded in taking appropriate legal action against parties misusing his name, image or photograph or violated their designs or copyright, as the case may be. However, one of the concerns in the past has been delay in granting relief on account of lengthy legal procedures.

Lawyers say, more designers are waking up to copyright laws. In fact, the problem is Indian designers are not familiar with the relevant Intellectual Property laws. Therefore, most of the problems the fashion fraternity faces are due to lack of awareness. Secondly, many are under the illusion that design registration is an expensive and time-consuming process. Many are unsure of the commercial success of their show/product, and therefore shy away from patenting their designs, which has to be done before they are showcased. But the fact is patenting is not a difficult process. Not only is it easy, but also the process is quick and gives substantial advantage designers, both in terms of enforcement of rights (through infringement of designs) and even in evaluating the monetary value of the designs for raising capital or claiming damages.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Levi’s to focus on offering retail experience to consumers

Levi’s to focus on offering retail experience to consumers

  It takes a lot to build a brand – from investment to unique proposition. Indeed, the Internet makes it easier to launch a brand. This explains the plethora of brands,... Read more

Growing popularity of e-com making fashion accessible to all

Growing popularity of e-com making fashion accessible to all

  With growing disposable income, a new era of growth has emerged for retail companies, especially fashion, electronics, footwear, accessories, etc. As per India Business of Fashion Report 2017, the Indian... Read more

Homegrown denim brands come off age

Homegrown denim brands come off age

Studies suggest there are seven pairs of jeans for every person on the planet. Last year, 1.9 billion pairs were sold, and over 500 million of these were in India... Read more

CMAI Q1 Apparel Index: Grows to 2.77 points, outlook positive for next quarter

CMAI Q1 Apparel Index: Grows to 2.77 points, outlook positive for next quarter

CMAI’s Q1 Apparel Index for April-June FY 2017-18 reflects positivity is in the air. At 2.77 the index value for the quarter has moved up compared to previous quarter, Q4... Read more

From exquisite ethnic wear to natural saris, Ritu Kumar continues to lead

From exquisite ethnic wear to natural saris, Ritu Kumar continues to lead

  Designer Ritu Kumar’s brand by the same name launched in 1969 reflects the ancient Indian tradition of craftsmanship in a contemporary setting. The brand is known for its distinctive use... Read more

Indian handloom creating a niche globally

Indian handloom creating a niche globally

  Being the second-largest employer in the country with over 4.3 million people directly involved in production, the Indian handloom industry has a rich heritage. With leading designers poised to offer... Read more

Sahiba: ‘We aim to cater to all fashion needs of a woman’

Sahiba: ‘We aim to cater to all fashion needs of a woman’

Sahiba’s mantra is to provide ‘affordable designer fashion’ to women in all segments of the market. Yashiki Gumber, Director, Sahiba, attributes the convenience and comfort level of women’s ethnic wear... Read more

Manyavar making a strong presence in ethnic wear

Manyavar making a strong presence in ethnic wear

  India’s ethnic wear market is estimated to be worth Rs 80,000 crores and is largely characterised by small, standalone regional players. While they are still touted as the garments for... Read more

GST: Proactive approach needed to ensure hassle free implementation

GST: Proactive approach needed to ensure hassle free implementation

  The textile sector, which has so far been out of the tax net, has now come under the GST scanner. While the government has tried to impose excise in the... Read more

Fusion Beats: ‘Easygoing, comfortable wear is the first priority of contemporary…

Fusion Beats: ‘Easygoing, comfortable wear is the first priority of contemporary Indian women’

  “We have noticed women are more inclined towards the oversized look, therefore, the style statement we will be focusing on for the upcoming season is tailored to suit their needs,”... Read more

MOST POPULAR NEWS
Go to top