As per Fliptrends, the latest survey from Flipkart, India’s leading ecommerce retailer, fashion in India is being hugely inspired by Bollywood stars. Anushka Shrama’s wedding lehenga bought floral motifs back with floral prints having minimal embellishments being the latest trends. Sale of floral saris and lehengas surged by about 10 per cent over the last year’s wedding season. Fashion shoppers have chosen a variety of fabrics from georgette, chanderi and chiffon, to get the perfect look for the special day.
With Deepika Padukone’s wedding, a variety of choker necklaces emerged as the choice of statement for women shopping on various platform. Most platforms witnessed a 10x surge in searches for this statement jewellery piece. Shorter necklace styles became a very adaptable and stylish option for brides in the wedding season.
Sonam Kapoor Ahuja introduced a whole range of imaginative mangalsutras which has led to shoppers buying more jewelry - rings, bracelets and pendants online. This trend helped surge the sales for zodiac inspired jewelry by 5x around this wedding.
Priyanka Chopra Jonas’s gold and silver, Deepika Padukone’s Kanjivaram and Anushka Sharma’s Banarasi saris also impacted the demand of the sari causing great interest in these forms on most e-commerce platforms. Most websites have seen a huge uptick on demand for celeb inspired traditional handlooms.