There has been a 2.5-fold jump in festive business volumes for Snapdeal. Home and kitchen products, personal use appliances and traditional Indian wear for women (saris and suits) were the highest selling items on its platform. A large majority of Snapdeal buyers focused on buying goods for the home, with sellers including water purifiers, gas stoves, pressure cookers and utensils, fridge organisers, cotton bed sheets, tea-coffee mugs and designer curtains.
For Diwali, buyers picked a range of traditional and new products like LED light strings, fragrant tea lights, sky lanterns, Toran hangings, Rangoli colors and gold and silver plated utensils.
Traditional wear for women was the highest selling fashion item with chiffon saris, multicolor georgette sari combos and taffeta lehenga the most shopped items. While people shopped from all over the country, most of the demand was catered to by sellers from Delhi NCR, Bangalore, Meerut, Agra and Surat.
In personal use appliances and gadgets, beard trimmers, epilators, diabetes tester kits, facial steamers and Bluetooth speakers were the highest selling products. LED-based accessories for cars and bikes were also a very popular Diwali purchase.
In the months preceding Diwali, Snapdeal on-boarded more than 50,000 new sellers, shortlisting those whose merchandise selection fit Snapdeal's focus on providing mainstream and good-quality, yet affordably priced products.