Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Fila opens heritage flagship in Mumbai

Fila has launched a heritage flagship store in Mumbai. Spread over 1,400 sq. ft. the showroom has everything from its range of innovative heritage products for sports fashion enthusiasts. The core design concept of the store is clean and minimalistic. The colonial influenced architecture juxtaposed with an oversized logo is configured to reveal the store's exteriors from afar. The staple colors, Chinese Red, Aquatic Blue and White, reverberate inside the store with careful product display and visuals. The entire store has a white floodlight giving the store a simple yet premium appeal. Also reflecting its classic-meets-contemporary vibe with an iconic red, white and blue color palette, the muted store interiors serve as the ideal backdrop to highlight the show-stopping and vibrant autumn/winter 2018 collection.

While sticking to the DNA of the brand, the store dedicates a focal area with tennis shoes and balls in the shadow boxes and a separate section of Fila’s signature styles. Additionally, the global campaign images are displayed around the store as a visual treat to the eyes.

Fila is looking to open six to seven stores in other cities like Pune and Hyderabad this year. The brand is considering both Tier II and Tier III cities in its expansion plans.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Quality products, retail expansion helps Mufti balance fashion and comfort

Quality products, retail expansion helps Mufti balance fashion and comfort

Among the popular casualwear brands in India, Mufti thrives on the basic principle of novelty in menswear fashion. The brand, catering to Indian men strikes the right balance between fashion... Read more

Neva to reclaim its position through new collections, retail expansion

Neva to reclaim its position through new collections, retail expansion

“Our new Spring/Summer Collection 2018-19 is not only high on style but also a treat for quality conscious customer,” says Anuj Jain, AVP-Advertising, Neva. “The collection provides clothes for all... Read more

Kids brand Kittens plans to go global

Kids brand Kittens plans to go global

“The sky is the limit for us,” says Rachna Shah, Partner, JS Clothing Company, owner of the kids wear brand Kittens. The brand, after 25 years of fruitful journey in... Read more

Woodland foresees positive growth ahead, plans to continue retail expansion

Woodland foresees positive growth ahead, plans to continue retail expansion

As the weather warms up, Woodland is ready with its Spring/Summer 2019 collections that will hit stores soon. “The fabrics that will rule this season include: suede, canvas, blends, etc.... Read more

Transforming Retail Awards: Showcases the potential of Indian retail industry

Transforming Retail Awards: Showcases the potential of Indian retail industry

“There are many who are yet to understand the potential of the Indian retail industry that we seek to unleash,” said Smriti Zubin Irani, Union Minister of Textiles speaking at... Read more

CMAI’s India Size Project to benefit manufacturers and consumers alike

CMAI’s India Size Project to benefit manufacturers and consumers alike

CMAI recently launched the India Size Project that aims to study Indian body types to create an Indian size chart. “The project is not only an emblem but a resolve... Read more

Raisin aims for a holistic experience with retail expansion on the cards

Raisin aims for a holistic experience with retail expansion on the cards

Staying close to its core strength of providing exceptionally comfortable fashion, Raisin, in the upcoming summer season, plans to introduce a new collection ‘You Are Hue’ Spring/Summer ’19. “True to... Read more

Not yet ready for summer, Tom Tailor launches an in-between range

Not yet ready for summer, Tom Tailor launches an in-between range

All collections of Tom Tailor exude individuality and a sense of style, and skillfully combine classic pieces with seasonal fashion trends. The brand for the upcoming season is launching two... Read more

Duke’s launches S/S ’19 collection, to foray into new segments

Duke’s launches S/S ’19 collection, to foray into new segments

Kuntal Raj Jain, Director, Duke believes “innovation is most important in the fashion industry.” With a style statement that says, ‘clean, chic and vibrant attitude’ for the not so patient... Read more

Numero Uno celebrates individuality with new collection

Numero Uno celebrates individuality with new collection

The S/S’19 collection of Numero Uno offers an interesting mix of natural and sustainable fabrics alongwith technology-driven sustainable wash. The collection comprises ‘One Glass Water Jeans’, and a new collection... Read more

MOST POPULAR NEWS
Go to top