Flipkart’s festive sale in 2019 saw a 50 per cent growth in the number of new customers compared to the previous year’s edition. These were from Tier II and beyond locations. The sale was from September 29 to October 4 and it brought Flipkart’s entire ecosystem together from its seller partners to artisans, weavers and consumers. This was Flipkart’s biggest festive season for mobiles till date. In the fashion category, there was a 70 per cent growth in sales compared to last year and 40 per cent of the new customers to Flipkart came through this segment. Women customers contributed 45 per cent to the overall fashion sales in terms of units sold. Artisans and weaver partners through Flipkart’s Samarth program saw a 100 per cent growth in sales.
The key thrust area of the e-commerce major in this year’s festive sale edition was to bring sellers and buyers from Tier II cities and beyond location. More than 50 per cent of Flipkart Plus shoppers are from Tier II cities and beyond, and units from Tier III cities grew by 100 per cent on a year-on-year basis. Over 40 per cent of transacting sellers during the festive season was from Tier II and beyond.