Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Flipkart & Amazon give global brands a new lease of life

India’s two largest online marketplaces — Flipkart and Amazon — have helped brands like BlackBerry, TCL, Asus, Honor, Nokia, Thomson, Inalsa and Kodak, to expand and enter new categories. These e-commerce companies have helped by enabling faster payment, reducing the credit period and providing a marketing push. Asus and Honor smartphones, which were relaunched in India through Flipkart, achieved sales of 1 million for the first time.

Flipkart is also helping co-create products for brands with which it has long-term relationships by providing deeper consumer insights. On Amazon, BlackBerry is among the best-sellers in premium smartphones, while TCL dominates in large screen televisions. It has sold almost 3 lakh television sets in India so far this year, becoming the largest brand in the category for Amazon.

Bosch has created the dishwasher category on Amazon and Nokia is among the top brands even with a strong offline presence. Asus India will soon offer devices in a range of price points, including the sub-Rs 10,000 segment, where it will launch two smartphones.

Amazon and Flipkart do not charge strategic partners for consumer insights and they also manage marketing, advertising and distribution, which make it easier for these brands to take another shot at the market without incurring a large working capital outflow.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top