Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Flipkart & Amazon give global brands a new lease of life

India’s two largest online marketplaces — Flipkart and Amazon — have helped brands like BlackBerry, TCL, Asus, Honor, Nokia, Thomson, Inalsa and Kodak, to expand and enter new categories. These e-commerce companies have helped by enabling faster payment, reducing the credit period and providing a marketing push. Asus and Honor smartphones, which were relaunched in India through Flipkart, achieved sales of 1 million for the first time.

Flipkart is also helping co-create products for brands with which it has long-term relationships by providing deeper consumer insights. On Amazon, BlackBerry is among the best-sellers in premium smartphones, while TCL dominates in large screen televisions. It has sold almost 3 lakh television sets in India so far this year, becoming the largest brand in the category for Amazon.

Bosch has created the dishwasher category on Amazon and Nokia is among the top brands even with a strong offline presence. Asus India will soon offer devices in a range of price points, including the sub-Rs 10,000 segment, where it will launch two smartphones.

Amazon and Flipkart do not charge strategic partners for consumer insights and they also manage marketing, advertising and distribution, which make it easier for these brands to take another shot at the market without incurring a large working capital outflow.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Vingo to add summer collection, launch own portal to expand retail

Vingo to add summer collection, launch own portal to expand retail

Delhi-based garment company, Vingo Clothing has big plans for the future. The company, which recently launched its winter range, is now working on its summer collection, “Which will be more... Read more

Shingora to expand product category, launch new collections

Shingora to expand product category, launch new collections

Winterwear brand Shingora has introduced its autumn/ winter ’18 collection featuring embroideries, checks and jacquards. This collection is adorned with funky and floral prints. “Our biggest launch however, is the... Read more

Tirupur garment exporters look at domestic market, investing in Ethiopia

Tirupur garment exporters look at domestic market, investing in Ethiopia

Global festive season has brought a ray of hope to Tirupur, which recently witnessed one of its worst years. Demonetisation coupled with the implementation of Goods and Services Tax (GST)... Read more

Making a mark with jackets, Replay Square optimistic business this season

Making a mark with jackets, Replay Square optimistic business this season

Raman Kapoor, Managing Director, Replay Square, a manufacturer of designer jackets, has a very positive view of the current market. The market, according to him is good “as production level... Read more

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

The 4th edition of Intex South Asia, held from November 14 to 16, 2018, at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) in Colombo, Sri Lanka, showcased a wide range... Read more

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Driven by its tagline, ‘Be passionate! Be Smart!’ Monte Bianco, the high fashion semi-formal brand, unveiled its festive campaign for Autumn/Winter 2018. The brand, through this campaign aims to showcase... Read more

E-commerce, social media, young consumers drive the future of luxe market

E-commerce, social media, young consumers drive the future of luxe market

A recent report by Assocham suggests, Indian luxury market is set to reach $50 billion by 2020.The market is currently witnessing a huge shift from being brand-driven to buying authentic... Read more

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing sty…

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing style

Duke Fashions has unveiled its active wear collection for 2018-19 for a range of activities like yoga, fitness, leisure and comfort. The collection has a modernist aesthetic with unlined structures,... Read more

Pepe Jeans wows customers with customised jeans

Pepe Jeans wows customers with customised jeans

One of the first denim brands to introduce denim customisation service to customers, Pepe Jeans has tied up with Style Lumia, a fashion analytics site that gathers data on current... Read more

Pan America to expand operations, launch winter collection soon

Pan America to expand operations, launch winter collection soon

Premier menswear brand Pan America has been growing at a CAGR of 12 to 15 per cent over the last three years. The brand expects a further spurt in growth... Read more

MOST POPULAR NEWS
Go to top