Flipkart and Amazon India have recorded significant growth in their customer base during the festive month starting October 10. While Flipkart doubled its customer base over last year’s festive month, more than half of Indian online shoppers of the local unit of the US-based Amazon transacted on its platform.
Flipkart recently launched the Flipkart Plus loyalty programme, which played a role in attracting metro users. Amazon on the other hand chased the next 100 million customers hailing from small towns. The gross merchandise value of Flipkart expanded by 90 per cent over the sale period last year, while that of Amazon expanded by 70 per cent.
The Diwali festive sales in India hold strong significance for Amazon for its international growth. Late Diwali this year led to slower growth in the third quarter for the company. For Flipkart, this was the first month of sales after its $16-billion takeover by US retail giant Walmart, making it an important event as Wall Street would be watching the company’s performance closely.