Launched in the last week of July, Flipkart Wholesale today announced the extension of its operations to 12 new cities including parts of NCR and Mumbai, Meerut and Chandigarh (tricity). As of now, the platform’s supply would be limited to fashion vertical only.
It would add categories such as home, kitchen and grocery by the end of the year, a company statement said. The expansion to these cities makes absolute sense for Flipkart as demand for apparels and accessories will be all-time high in the upcoming festive season during October and November.
At present, Myntra has over 15 private label brands which drive 30% of its overall revenues. Flipkart Wholesale would push these brands through small scale offline stores. This appears to be a good strategy for the wider adoption of in-house brands.
The platform would also help sellers leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products.