“With the consultation of our in- house fashion gurus, and after analyzing global trends, we have assembled a fashion bible for our customers,” says the spokesperson of the brand about its new ‘back-to-school’ collection. “The collection offers a wide range of apparels, footwear and accessories tailored to meet school and college requirements without compromising on style and panache,” he explains. The major features of this collection are:
Denims: As retro styles are making a comeback, Forever 21 experiments with different shades and styles of denim through this collection. “We offer a wide range of denims including wide-leg medium washed jeans and high-waisted skinny jeans,” notes the spokesperson.
Long shrugs: Since layering never goes out of style, be it summer, winter or monsoon, Forever 21 offers a large range of shrugs in different prints and colors. “Our personal favorites are the multi-colored striped shrugs available in vibrant block colors. These add the perfect amount of depth and dimension to any look.”
T-shirts: Forever 21 views T-shirts as a super hero in disguise. “A good printed tee can uplift your entire back to school look. Just pair a quirky graphical tee with comfy denims or overalls, and you are ready to rock,” observes the spokesperson.
Oversized handbags: Besides, T-shirts and jeans, the collection also offers handbags for all needs and occasions. One can opt for a transparent handbag with a utility pouch to store makeup, accessories or pocket size note book.
Scarf: “Ditch your hair tie for a floral printed scraf,” says the spokesperson as the brand also offers signature printed scarves as a part of this collection. “Tie these scarves in a single knot around your money to achieve a retro look or make the most of them by throwing them over your neck and tying it on your satchel,” he adds.
Dressing up the fashion conscious women
California-based fast fashion brand Forever 21 entered the India in 2010 and has grown considerably since then. The brand has stores in all major cities, and has already become a brand of choice for many fashion conscious women. In July 2016, it sold exclusive online and offline rights to its network to Aditya Birla Fashion & Retail (ABFRL). “This partnership between Forever 21 and ABFRL has created the largest integrated branded fashion player in India that also has a strong foothold in the women’s wear segment,” he adds
In India, Forever 21 offers clothes and accessories for men, women and girls. In June 2014, the brand launched an exclusive website to meet the growing demand for trendy street wear and subtle contemporary pieces. It now reaches out to customers in over 300 towns and cities of the country.