Australian women’s fashion brand Forever New plans to expand its retail footprint in India, as it looks to cash in on the country’s growth potential in the fashion segment. It plans to add four more cities this year and add 10 more stores in next two years. It will focus on top Indian ten cities and grow the market there.
The brand recently opened its 45th exclusive brand outlet at Sarath City Capital Mall in Hyderabad. In October, it named actor Diana Penty as its brand ambassador to enhance its brand visibility in the Indian market. Founded in Melbourne, Australia, Forever New currently has over 250 stores in 12 countries. It has forty-five exclusive brand outlets in India besides the concession stores. It is also available in Shoppers Stop, Iconic, Kapsons, and aims to expand further into concession stores.