Future Lifestyle Fashions has formulated a strategy for renegotiation of rental cost and identified key drivers for rigorous reduction of operating cost, personnel cost and other major cost, to optimize the cost commensurate with the operations, post COVID-19.
During the lockdown period, the company launched a digital-led innovative ‘Shop at your Door’ for Central and strengthened its BrandFactoryOnline.in, aLLOnlineStore.in and other ecommerce platforms that helped cater to customers’ requirements.
The company also accelerated the Brand Factory online business and initiated efforts to list the Central and Brand Factory on Amazon platform.
The company has reopened 59 Brand Factory stores, 20 Central stores and 96 EBOs within the COVID-19 precautionary guidelines issued by the Competent Authority. Apart from this, the company also has wide presence of its key fashion brands in 860 doors (out of around 1396 doors of retail formats operated by other than group), which are now operational.