Mumbai-based GAIA Bespoke, will expand operations to other cities. The startup will add new features to its online store while diversifying its product portfolio. Founded in 2016, GAIA Bespoke offers made to measure women’s western wear. It also has offline stores that offer a range of tailor-made garments, and varieties of fabric, designs and stitched clothing. The brand also arranges home visits by stylists.
The online fashion space is dominated by Myntra and its parent Flipkart along with US e-commerce giant Amazon. This has made it more challenging for standalone online fashion ventures to operate. Consequently, new-age fashion brands are adopting an omni channel approach, which involves a mix of both offline and online services.
Women’s ethnic wear has always been bespoke ranging from famous couturiers to neighborhood tailors. The likes of StalkBuyLove operate in a more niche space, catering to private labels solely focused on women. A few other funded players in this space include Fab Alley and Fable Street which also focus on clothes for women.
Future Group will acquire more than a fourth of fashion e-commerce firm Koovs as the brick-and-mortar retail conglomerate steps up its investments in online ventures.