India’s luxury brand Good Earth will host its first independent fashion show to present its most extensive collection of garments to mark 10 years of the showcase the brand’s apparel label, Sustain.
The show will focus on creating elegant daily wear in both pret and made-to-measure versions. It will held be at the Indira Gandhi National Centre for Arts in New Delhi on October 20.
The Sustain line, which was launched in 2009, features elegant everyday fashion that celebrates Indian crafts through timeless styles. The ensembles are rooted in the rich textile traditions of India’s heritage.
The fashion presentation for the season titled Sindhu is a culmination of the combined imagination of the brand’s creative in-house design team.
The unique show-cum-exhibit will tell the story of India’s heritage through an immersive journey down the Indus. It will not only celebrate the birthplace of Indian civilisation, the Sindhu River and its living traditions, but will also see 10 different designers from the brand come together.
Over 20 indigenous crafts like Ajrak, Bandhani, Lehariya, etc., multiple prints and silhouettes, each representing the evolution of craftsmanship across centuries, will be on display through these garments.