Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Groversons introduces new styles, colours, fabrics to lure New Age women

Groversons introduces new styles colours fabrics to lure New Age women 002“Characterised by rising prices and quality, Indian lingerie market is now being driven by growing organised retail, urbanisation, working women, changing fashion trends and awareness about better fits,” explains Siddharth Grover, Director, Groversons. The Indian lingerie market is expected to grow at a CAGR of 18.3 per cent from 2017 to 2019 and expected to touch Rs 300 billion in 2019 with organised retail expected to grow stronger in the next five years, believes Grover.

The first lingerie company in India to get ISO9001:2008 certification, Groversons is one of the largest manufacturers of lingerie and intimate apparels in the country. “We have a production capacity of about over 25 lakh pieces a month,” Grover says. Employing over 2000 people directly and indirectly Groversons offers a wide range of products and has a strong distribution network across India. “We are present outside India in places like Dubai, Saudi Arabia, Iran, and some Middle Eastern countries,” he adds. The group has seven brands: Paris Beauty, Sparsh, Poems, Super Girl Bras, Miss T, Winta and Sunaina.

Emerging style and fabric trends in lingerie

Grover points out, young women are opting for bright colors and differentGroversons introduces new styles colours fabrics to lure New Age women 001 styles in lingerie. “A lot of overtly feminine tones have taken over the market. Intricate detailing and decorative seams help bring out a woman’s sensuality.” Fabrics like Italian silk, satin, chiffon, French and Italian laces have become extremely popular. Customised lingerie has taken the industry by storm with brands offering customised lingerie for mastectomy patients, lumpectomy patients, breast implants, etc.

Entry of international players along with media exposure has greatly increased demand for colored lingerie. “The segment, dominated earlier by white, skin and black is now slowly shifting towards vibrant colors. There are a wide range of colors to choose from like jewel tone fuchsia, teal, chocolate, purple, etc,” states Grover. Customers are also experimenting with various types of prints and embroideries in brassieres like transfer prints, graphics, animal prints, bondage accents, primitive embroideries, Berber stripes, geometrical accents, ikats and metal accents,” he notes. “Another future potential segment is designer lingerie which enables women to experiment with their garments and offers them personalised inspiring shopping experience,” he adds.

Online retail to grow

Wider choice, secure payment gateways and flexible return policies are luring shoppers to online retail. “Lingerie e-tailers like Mylace, Zivame, Cilory, and StrapsAndStrings, have not only managed to build a strong business model in less than a year but also a few managed to rope in leading venture capitalists to invest in them,” affirms Grover. “The overall organised lingerie market in India is pegged at about Rs 5,000 crore, with online space accounting for just about 3 per cent of sales as of now. Industry watchers feel by 2020, the online market will reach Rs 600 crore,” he opines.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Toonz Retail on a major product, retail expansion spree

Toonz Retail on a major product, retail expansion spree

The Spring/Summer’19 collection of Toonz Retail is based on the theme: Spring garden, Fun Fiesta and Blue Safari for its Wow Mom range aimed at new born to three years... Read more

Celio to expand fashion horizon with a linen range

Celio to expand fashion horizon with a linen range

“Celio brings a breath of freshness to Indian fashion with its chic and relaxed menswear,” says Abhishek Shetty, Head-Marketing, PR & Loyalty. The brand in its upcoming collection will focus... Read more

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

As per a draft analysis by global consultants PwC new investment restrictions from foreign companies for its e-commerce sector, which includes giants such as Amazon.com Inc and Walmart-owned Flipkart, could... Read more

Sonari makes women feel beautiful with its new range of bras

Sonari makes women feel beautiful with its new range of bras

“We aspire to make our consumer embrace what she is and fall in love with themselves with our products,” says Dipesh Kubadia, Director of the leading lingerie brand Sonari. The... Read more

July captures domestic market with stylish range

July captures domestic market with stylish range

“Believing that you are beautiful is the first step towards understanding your worth as a woman,” says Sumant Bajaj, Managing Director, Pearl Clothing, owner of premium apparel brand July. The... Read more

New trends to shape Indian luxury industry in 2019

New trends to shape Indian luxury industry in 2019

As per Assocham, the luxury industry was expected to reach $30 billion by 2018-end. But unstable political atmosphere, floundering rupee, growing uncertainty hindered growth with the global slowdown of 2020... Read more

BAMA, Bengaluru based new association to organise maiden trade fair in February

BAMA, Bengaluru based new association to organise maiden trade fair in February

Bengaluru-based ready-to-wear clothing manufacturers recently collaborated to form the ‘Bangalore Apparel Manufacturers Association’(BAMA ), a registered forum that would facilitate collaboration, connection between the manufacturers. Since its inception, the forum... Read more

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

“Our new kid’s collection will take some time to come to the level of our existing collections,” notes Deepak Bansal, Director, Cantabil. The brand is already and established name in... Read more

Ultimo empowers full-figured women with its new shapewear collection

Ultimo empowers full-figured women with its new shapewear collection

Now, women can bid adieu to their uneven bulges with Ultimo’s new collection that provides customers with three cutting edge shapewear designs targeting different areas of the body. “The collection... Read more

PrettySecrets aims to be the ultimate lingerie brand for Indian women

PrettySecrets aims to be the ultimate lingerie brand for Indian women

Leading lingerie brand PrettySecrets, looks at innerwear as the foundation of a person’s outwear. “Based on this philosophy, we provide products that are high on functionality and comfort while being... Read more

MOST POPULAR NEWS
Go to top